A new streaming service is coming, and this time, it would not let its users and viewers remain on one platform or service as Struum features a "ClassPass"-like service that combines several services into its systems. The company aims to partner with multiple subscription video-on-demand (SVOD) streaming platforms with the popular Netflix, Amazon Prime, etc.
A startup streaming service for 2021 may be a late beginning for a platform as various companies have already taken over and even dominated the market, but that does not Struum from pushing forth with its ideals. The platform aims to give birth to a new streaming service beyond the limitations and capabilities of the well-known subscription services present.
According to Struum's official website, the company aims for a simplified version of all the SVOD platforms, widely available now, rounding up the best and featured content from different companies. The service is said to differ from already present companies with Netflix, Hulu, Disney+, etc. because it would not directly compete with these services.
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Strum: Simplified Streaming from Different SVOD Platforms
According to Tech Crunch, the new platform is already a heavily-backed startup that received an investment from a former Disney CEO who now owns an investment firm. Michael Eisner's Tornante Company is one of Strum's top backers, placing a massive deal of belief and trust on the soon launching streaming platform.
The new streaming platform would arrive in Spring and be available for subscription as soon as it launches public use. Streaming giants are a massive threat to the startup platform, but it is now working to partner up with small-scale streaming subscription services to feature their content on an aggregated platform.
Firstlight Media joined the investment for Struum and is known for their technology that helps video services to run and deliver an "ultra-scalable" cloud-native OTT platforms to drive consumer engagement. Also, investing in Struum is Gingles, an investment syndicate that supports the LGBTQ+ community and allies in the venture capital industry.
Strum Streaming for Niche Programs: Would Not Compete with SVOD Giants
The YouTube and Netflix app logos are seen on a television screen on March 23, 2018 in Istanbul, Turkey. The Government of Turkish President Recep Tayyip Erdogan passed a new law on March 22 extending the reach of the country's radio and TV censor to the internet. The new law will allow RTUK, the states media watchdog, to monitor online broadcasts and block content of social media sites and streaming services including Netflix and YouTube. Turkey already bans many websites including Wikipedia, which has been blocked for more than a year. The move came a day after private media company Dogan Media Company announced it would sell to pro-government conglomerate Demiroren Holding AS. The Dogan news group was the only remaining news outlet not to be under government control, the sale, which includes assets in CNN Turk and Hurriyet Newspaper completes the governments control of the Turkish media.
2020 showed that video streaming is a massive part of society, which tripled because of the pandemic's emergence, brought by the coronavirus threat to the public. Lockdown restrictions and quarantine measures have pushed people into looking at home remedies for entertainment and recreational activities.
The surge of the world's reliance on streaming services boosted different companies' popularity and usage, including Netflix, Disney+, Hulu, Amazon Prime Video, HBO Max, Apple TV+, YouTube, and more. According to Nielsen's Data, a massive 75 percent of streaming data are taken over by these companies and platforms last year.
PARIS, FRANCE - SEPTEMBER 19: In this photo illustration the Netflix logo is seen on September 19, 2014 in Paris, France. Netflix September 15 launched service in France, the first of six European countries planned in the coming months.
Strum said that it saw more than 250 niche services for it to take over and specialize on, steering away from the streaming giant's content and its saturation over the industry. Smaller platforms and a specified range would be the basis for Struum's streaming, soon launching this Spring.
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Written by Isaiah Alonzo
