Entrepreneurship and social media now go hand-in-hand regardless of what industry you're in. The beauty of social media and entrepreneurship lies in the freedom it gives you to express and pursue your passions.

For Kristina Edwards, social media marketing has been a turning point in her life and her career. Having previously worked in land acquisitions, social media marketing and management was a breath of fresh air for Kristina.

The online world is still a largely untapped world full of opportunities and Kristina realized this. She fell in love with marketing and hasn't looked back since. "It feels less like a job and more like I'm pursuing my passion," she says. To successfully run a business, you need to be passionate about it so that you're excited about the parts of it that are difficult too.

The technological world has given rise to many marketing experts on social media, and Kristina Edwards stands out as a digital entrepreneur who is redefining the scene. Edwards built her social media following a little at a time until she realized she could make this her business.

Today, she is the woman entrepreneur behind Classy Chic Marketing. On social media, it can be something as little as sharing an everyday routine which helps you build a following of people looking for ideas and motivation on the simplest things.

Leveraging social media to grow her brand is now Kristina's specialty. Through her new venture, she has discovered and reconnected with her love for beauty products, and she documents her style on her social media pages. She has made a significant impact online and her Instagram following is testament to her influence on her audiences.

Over and above her personal pages, Classy Chic Marketing helps brands and individual influencers with their social media marketing to boost their online visibility and curate their content to their audiences. Social media is an easy space to break into but you have to work smarter than everyone in order to stand out. It is extremely easy to get lost in the masses.

Kristina, through her platform, hopes to inspire other entrepreneurs to take the leap of faith and not be afraid of the change. You don't need to start out as an expert, you can slowly learn on the job and create multiple revenue streams through social media while enjoying freedom from a 9-to-5 work routine.

Kristina's role as an influencer and entrepreneur has given her the freedom and power she needed to thrive in a workspace that she enjoys being in.