The health and wellness industry has been exponentially growing in popularity, as people aim to be more conscious than ever about the type of products they put into their body. People are looking to be their best selves, creating a diet that can lead to peak body performance, as well as not hindering their performance in other aspects of life. Ice cream has been a popular treat since its inception, a great dessert or comfort food for people to enjoy at the end of a meal, or in the evening to unwind after a long day at work. People are also looking to go vegan or plant-based, as this type of diet has shown to yield unprecedented health benefits. David Greenfeld is the CEO and co-founder of Dream Pops, one of the fastest growing plant-based ice cream and confectionary brands in the U.S., he is making the timeless dish of ice cream a much healthier treat that people can enjoy while feeling less full and guilt-free.

Greenfeld is a former investment banker who realized that there was a large gap in the market for plant-based ice cream, he quickly took advantage of this opportunity to create Dream Pops, using his savvy entrepreneurial nature to create a healthy and tasty alternative to ice cream, one that is plant-based. He developed a vast omni-channel content strategy to further the brand by utilizing a marketing team made up of videographers, graphic designers, content creators, and writers- this strategy is a remarkable content engine that is sure to take Dream Pops to unprecedented heights.

Dream Pops is not only a healthy alternative to traditional ice cream, packing great taste into their delicious and exquisite creations. They use a coconut milk-base rather that dairy, integrating great taste and nutrient rich ingredients like passion fruit, baobab, and lion's mane into their artistic 3D inspired geometric pops. Dream Pops has melt-in-your-mouth flavors like Berry Dreams, Vanilla Matcha, Coconut Latte, Mango Passion Fruit, and Chocolate Lion. These pops have all the great flavors of traditional ice cream, but with less than 100 calories per pop. They are also incorporating the same great ingredients and succulent taste into their signature Dream Pop Bites. The Dream Pop Bites target the modern consumer with classic flavors like Birthday Cake, Vanilla Sky, Peanut Butter, Berry Dreams, and Cookie Dough. The Dream Pop Bites are less than 100 calories per serving and are made up of under 10 ingredients.

Dream Pops uses a proprietary flash freezing process that is revolutionizing the process of manufacturing ice cream, and the products only contain 2g of coconut sugar, and have a bedrock of nutrition with the use of superfoods that are certain to add to the health and wellness of consumers, rather than detract from their healthy lifestyle. Dream Pops is also great for people with digestive issues, as dairy is a common irritant for such issues.

Such an innovative nature has led Greenfeld to be named to the Forbes 30 Under 30 Class of 2020 for Food and Drink, as Dream Pops can be found in over 2,000+ retailers in the U.S. and Canada. He is looking to double such astounding numbers by the end of this year. Dream Pops is also looking to extend into shelf stable confectionary products, making Dream Pops an all-encompassing brand for indulgent desserts and sweets. With a patented processes and designs in place, and Greenfeld at the helm, the company is looking to take a large market share from big brands like Mars and Hershey's. They are looking to become the dominant 100% plant-based confectionary challenger brand in the same fashion that Impossible Foods and Beyond Meat have become the go-to alternative for meat products. Next time you have a craving for ice cream or sweets, make sure to pick up Dream Pops at your local retail store, your body and taste buds will be rewarded, as well as your sweet tooth.