You will have your own reasons as to why you wish to go for a complete website redesign. You might want to rebrand or you might need to rejig some images to improve usability on a desktop or on a mobile device. Or quite simply, you might just want to freshen things up and keep things current. Whatever the reasoning, it is important that you do this effectively and invest the time and effort to get this right. The worse case scenario would be to lose all the search engine ranking collateral you have built up over time.

So, what do you need to look out for to implement a successful website redesign or migration? The winning formula will differ from company to company as each will speak to different target audiences or work in different markets. Depending on whether the company or entrepreneur is a small or large enterprise, their outreach might also be greater. Larger outreach generally means more content, and potentially in different languages too. Regardless of the stature, page loading speed and user experience is a quality that is never sacrificed by any successful individual or enterprise. Accessibility is also a particularly important aspect to consider when executing a migration as this protects you from discriminating against anyone trying to access your website and engage with its content.

All the above-mentioned factors need to be considered during a website redesign and it can be daunting when you consider how many factors there are. But there are tools at hand to help you and make your life much easier. If you are at the beginning of the redesign adventure, the Website Accessibility Checker from Siteimprove will be an extremely useful companion along the journey.

Takeaways for a Successful Website Redesign
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This comprehensive website migration aid provides assurance in the form of automated website accessibility testing. As we alluded to above, being visible to absolutely everyone in the world is a huge contributor to the success of your brand and furthermore, by ensuring that your content is visible and readable by everyone, you eliminate the problem of discrimination against a certain disability or situational circumstance, where someone is not able to access all the content available.

There are other aspects to consider like how your website is displayed on a mobile device for example. Does the user have to constantly scroll up, down and sideways to read everything? This point links nicely with accessibility but from a pure user experience point of view, a five second struggle with the user interface could deter a potential client. And in a world that is moving ever quicker and more mobile, catching and keeping someone's attention is half the battle. Siteimprove's Website Accessibility Checker analyses your content but more importantly, it does this in accordance with the Web Content Accessibility Guidelines (WCAG), which are internationally recognised standards.

Creating your website version 1.0 is a long but rewarding job but a 2.0 redesign is equally difficult but is an equally important step for maintaining the progress and visibility you have created so far. By keeping some of the points mentioned in this article in consideration, you can avoid losing any credibility and there are tools to give you all the support and feedback you require.

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