Founded by Mike Oddo, Market Maker Leads has recently blown past the 10,000,000 leads generated mark with clients like Berkshire Hathaway Home Services praising their services. Which begs the question, Is Market Maker Leads The Number One System For Real Estate Agents?
Market Maker Leads is a professional software platform offering an all-inclusive proprietary system that has the sole purpose of helping real estate agents be profitable. According to www.investopedia.com, the highest 10% of agents earned more than $111,800 in 2019. Mike Oddo, with Market Maker Leads, aims to place all of their clients within that exclusive top 10%, if not 1% group.
They do this by targeting the primary wallet-crippling problem of low lead flow, poor quality leads, or a disastrous combination of both. Their fully featured lead generation system draws in contacts, then nurtures leads by driving curiosity, building rapport and gaining trust. This primes the nurtured leads to book appointments directly on your calendar, or easily arrange a call using their highly reviewed customer relationship manager.
Plenty of software platform's feel that they've met their end of the bargain there. Not Market Maker Leads. Mike Oddo ensures that his team takes it up a notch by retargeting each lead, missing not a single soul, continuing to follow-up, building further curiosity, probing the pain points of potential clients, and drawing their realisation of a lack of you in their life nearer to their frontal lobe.
Mike Oddo has done a solid job at building a technological dream for real estate agents over at Market Maker Leads. Furthermore, their system incorporates artificial intelligent text conversations, strategically written texts, and seamless automations to continuously nurture and direct leads towards booking a slot on your calendar. But like Pokemon we can't catch them all, so their U.S based team of in-house Inside sales agents (ISAs) call each lead that has not yet booked an appointment to push them over the edge and reserve a spot on your calendar. And at the time of the appointment the agent's phone rings to connect them with the lead.
Combining all of this information, the service end goals are clear - appointments to be booked, your phone to ring, clients to be closed. It is this end result for several hundred clients that placed Market Maker Leads on the INC 500/5000, not once, but twice.
With the system being covered, let's cover the Founder, Mike Oddo. We believe the person behind the company speaks volumes about the organization. Mike Oddo started in real estate at the age of 17 before moving to Lake of the Ozarks from Omaha, Nebraska, before getting licensed at the age of 20. He struggled immensely like most beginners, with no sphere of influence and apparently looking like a 12 year old. People thought that he was not to be taken seriously at first glance and that definitely didn't help his door knocking, cold calling efforts he shared on social media.
One day, he was offered a job at the teller of his local bank. Which felt even more like a slap in the face since he was trying to get business from the bank regarding REO's. All this changed when at 23 he learned about direct response emotional based marketing, Mike Oddo became the number one agent in his market at just 26 years old, grossing over one million dollars annually (the exact figure is not known) with 2 physical offices and a newly opened mortgage company on track for the same success.
Fast forward to the founding of Market Maker Leads. During the 2008 recession, Mike's right-hand broker at one of his offices left to join a competitor that was carving into Mike's market share with a new product. Mike remained hands-on with the game and began working on an all encompassing system (Mike said in a recent video that most real estate technology was and is still very segmented and doesn't connect well with each other). Despite sharing the features he thought would help them compete, his right-hand man's mind was already made up and Mike had to proceed with building the software without him. And within a few short months of implementing his system within his own brokerage, Mike regained his market, clinching the number one spot.
Soon after Mike was attending Church when he spotted a familiar face, a brother of a former employee. Catching up with him, Mike learned more about his job selling advertising for the Yellow Book. The wheels in Mike's mind started turning and he asked if he'd like to promote his new software. Striking a deal, this new rep would go on to produce 20k in subscriptions within 4 weeks. The rest is history, Mike would sell his brokerage and move to Springfield, MO, where he found engineers to work on the system and started working full-time on Market Maker Leads.
Mike Oddo, now a 20 year veteran, can proudly say he's the Founder of the 1st company to generate pre-positioned appointments for agents, having built the Market Maker Leads software from scratch. With Mike's background and extensive experience, Market Maker is arguably the number one system for agents, don't you think? But as in all kinds of software and systems, it depends entirely on your case. Nevertheless, as it's unlikely this system won't cover all your bases, we definitely recommend trying them out!
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