Engineered for Survival: Saving Lives with a Gum Wrapper
(Photo : Engineered for Survival: Saving Lives with a Gum Wrapper)

Dr. Sam Scheinberg transformed a simple gum wrapper into a globally recognized emergency medical solutions brand. His brand utilizes the revolutionary C-CurveTM principle to create life-saving products that remain lighter and more transportable than traditional splints that rely on heavy and rigid material.

The Scheinbergs are pioneers in the medical industry, and their company enables soldiers' to save one another and manage the effects of trauma with the help of their unparalleled products. SAM Medical was co-founded by Dr. Scheinberg and his partner Cherrie Scheinberg.

Scheinberg graduated from medical school at the University of Tennessee College of Medicine in 1965, and two years later was drafted as a medic for the U.S. Army during the Vietnam War. The Scheinberg's introduced products that coincide with the trauma that all soldiers experience with an easy application process and clear instructions, which in turn resulted in saving lives and limbs.

SAM® Medical is a trusted name in the industry and beyond. Their products are used by militaries, law enforcement agents, EMS, first responders, fire and rescue squads, hospitals and even NASA.

Based just outside of the bioscience and technology hub of Portland, O.R., they compete alongside award-winning medical giants and serve a diverse range of customers. Their founders' passion for innovation is the driving force behind this world-class organization, and they align their goals with this ideology.

Emergency situations can happen in a flash, and SAM® medical has a multitude of products that are essential in the medical field. In extreme cases, explosions often lead to high leg amputations and pelvic fractures, and medics typically have about 90 seconds to save their patient's life.

There are countless hero stories from using SAM® medical products, and recently a man was able to save a life on the frontlines of the fight against COVID-19 in New Orleans. A time-sensitive emergency occurred, and an adult male was suffering cardiac arrest. Based on his critical condition, the medic reached for the SAM IO to access the vascular system quickly, which revived the patient. He found that having the needle attached to the device during removal provided good leverage and safety as opposed to having to remove a needle bare-handed with the potential of having soiled gloves and a slippery hand.

That is just one of the many useful products, and their top-rated tourniquet is even recommended by the U.S. Department of Defense's Committee on Tactical Combat Casualty Care (CoTCCC). This product incorporates buckle technology auto-locks at a predetermined amount of circumferential force, eliminating nearly all tourniquet slack.

These products are quite literally engineered for survival.  SAM® medical products will continue to add to the growing number of lives saved with this technology in the past 30 years. Dr. Scheinberg's personal experience as a medic in combat enabled him to create this breakthrough vision of life-saving devices.

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