Spotify is renaming Camp Nou, the massive stadium of FC Barcelona, after the streaming service giant bagged a naming rights deal with the professional football club.
Workers remove a poster featuring Barcelona's departing Argentinian forward Lionel Messi at the Camp Nou stadium in Barcelona on August 10, 2021. - France is waiting impatiently for Lionel Messi with supporters gathering outside Paris Saint-Germain's ground hoping to see the Argentine who is expected to join the Qatar-owned club after his exit from Barcelona.
Spotify to Rename FC Barcelona's Stadium Camp Nou
As per a news story by The Verge, the partnership between Spotify and FC Barcelona includes the rebrand of the massive and iconic stadium into Spotify Camp Nou.
It is also worth noting that it is the first time that the massive iconic stadium is entering a naming agreement since it historically opened way back in Sept. 1957.
Spotify Branding on FC Barcelona Jerseys
On top of that, the multi-million agreement between the two also includes the name of Spotify on the jerseys of the teams of FC Barcelona, including its women's and men's teams.
The Spotify branding will be included on the jerseys of both teams beginning the 2022/2023 season.
This illustration picture taken on April 19, 2018 shows the logo of online streaming music service Spotify displayed on a tablet screen in Paris.
What's more, according to a recent story by Sky Sports, the branding of Spotify is also going to be included in the training kit of the football club next season.
On top of that, the Barcelona football club once did not allow any jersey sponsors, but that has since changed in 2006, Sky Sports noted in the same news story.
Spotify and FC Barcelona
The Verge said in the same report that the massive deal between Spotify and the football club is still awaiting the ratification of the Extraordinary Delegate Members Assembly of FC Barcelona. The voting event is going to conclude the deal this April 3.
This illustration picture taken on July 24, 2019 in Paris shows the logo of the Swedish music streaming application Spotify on the screen of a tablet.
However, the news outlet assumed that it could successfully get the ratification, noting that the football club has a billion-dollar debt.
The deal, which includes the naming right to the stadium, reportedly cost Spotify a whopping $310 million.
Meanwhile, the chief freemium business officer of Spotify, Alex Norstrom, himself said that the sponsorship of the streaming service gives them a chance to "amplify the work of artists."
The Spotify exec said that the latest partnership is bringing both "the world of music and football together," which in turn, provides both football players and music artists a global stage.
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Written by Teejay Boris
