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Today, brand monitoring tools ensure that your products and services sit right with your targeted customers. But best of all, it guarantees valuable data to plan your next strategies and improve your offerings to widen your reach. Since social media runs the world now, brand monitoring is made easier with our top picks below. But first, let's discuss how it's done.
How Do You Monitor Brand Performance?
To start, how do you monitor brand performance, anyway? You have two options: manually conduct brand monitoring or use tools.
When you choose the manual route, there is a roster of metrics to measure how well your brand performs as planned. You will have to see how aware people are of your products and services, gauge brand sentiment, perception, and purchase intent, then assess sales volume. From the looks of it, it's not going to make your job easy.
To help you out, there are brand monitoring tools that can do all these and more.
Which Tool Is Used for Monitoring?
Since there are a sheer number of social media and Internet users, you can't follow every mention of your brand and analyze their reactions and engagements altogether. It is especially challenging to talk about your brand outside of your social media accounts.
To make things easier, our top 5 best brand monitoring tools will let you see how prospects and customers are mentioning your brands + numerous key metrics to give you an in-depth market analysis.
#1 Brand24
Brand24 is hailed as one of the most comprehensive brand monitoring tools designed for collecting data from different public sources, including social media channels (Facebook, Twitter, Instagram, etc.), blogs, forums, news sites, podcasts, and more.
Brand24 perfectly combines social media mentions tracking and brand tracking tools in one place. Thus, it gives you plenty of insight about your brand, how people perceive it, and its overall reputation on the internet. If you're new to all these, a user-friendly dashboard can give you an easy time navigating.
Using the Brand24 project creation wizard is quite simple. Just enter your brand's name and click "create." From there, the monitoring process begins, allowing you to monitor hashtags, brand mentions, and more. Plus, Brand24 also provides some hefty brand monitoring data for you.
Key Features & Advantages
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Obtains data from different public sources
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Provides a single dashboard for all data
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Different key metrics to upgrade brand monitoring capacities
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Integrates with various social media accounts
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Gives an estimated social media reach
#2 Brandwatch
Brandwatch is a brand monitoring tool focused on business intelligence. It offers extensive data analytics by heavily relying on machine learning, historical data, and historical trends. Unlike other services, this tool rummages through history so you can analyze what went wrong or what went well in the past to step up in the future.
Brandwatch dissects data through its intelligent algorithms. With that, you can get your hands on the most accurate and insightful details regarding your audience. This also lets you classify the data into relevant categories to create your ideal customer persona.
Additionally, Brandwatch offers a reporting platform that allows you to analyze real-time data reports and displays. Brand monitoring with this one doesn't just revolve around the web because you can also look at its social listening results. This way, you can widen your web presence and discover necessary market trends.
Key Features & Advantages
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Uses AI-powered algorithms for accuracy
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Lets you shape your perfect customer in mind
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Provides access to insightful data about your audience
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Allows you to browse through history for extensive brand monitoring
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Generates real-time reports
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Provides complete with social listening tools
#3 Social Mention
Social Mention is a free brand monitoring tool that appears almost exactly like the search bar in Google. However, despite its name, it doesn't give out brand monitoring capacities across social media, just the web. But it's easy to use for beginners. Just type the keyword you want to track into the search bar and choose the source to monitor.
Blogs, microblogs, bookmarks, images, videos, and questions are just some of the possible sources to examine with this brand monitoring tool. Plus, it also provides some analytics you can take advantage of for free so you can boost your business operations.
Contrary to other web-based brand monitoring tools, Social Mention lays out different data such as how far your brand reach is, together with sentiment analysis. You can also look at the top keywords, hashtags, and users associated with your brand. But it's totally up to you how you will use the information you accessed from it.
Key Features & Advantages
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Free brand monitoring tool
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Brand monitoring across the web
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Provides data about your brand reach and sentiment analysis
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Gives out top keywords, users, and hashtags
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Lets you look at various web sources
#4 Google Alerts
Several free brand tracking tools are available to suit your business needs, specifically if you are just beginning your journey as an entrepreneur. One example is Google Alerts, a free tool with a simple user interface for almost anyone.
Google Alerts is fairly easy to use. Upon conducting brand monitoring, just enter the keyword you want to keep an eye on, together with your email address. There are no additional sign-ups, payments, and such. Then, you will be notified when someone uses your keyword online. This particular case simply aggregates mentions consisting of your keyword across the web.
Because of its simplicity, this isn't a feature-rich platform. There are no advanced analytics sections, and you cannot create reports or set up notifications, either. It's not a social media monitoring tool either because it only tracks brand mentions across the web.
Still, this brand monitoring tool is a good start to see who, what, where, and when your audience mentions you. If you're only starting up, this information is quite handy already.
Key Features & Advantages
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Free brand monitoring tool
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Easy to use with a simple interface
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Only needs your email address
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Only needs your brand keyword
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Sends email for every brand mention
#5 Latana
Latana provides a reliable brand tracking tool so you can gather accurate consumer insights across 100+ countries. Offering easy-to-access data, flexible audience segmentation, and cutting-edge mobile surveys in an intuitive dashboard, you have everything you need at one glance.
With Latana, you have the power to customize your dashboard according to your needs, where you can choose from a variety of combinations of geography, time, brand KPIs, competitors, and audience segments.
Having access to all your data in one easy-to-use dashboard makes it easy to prepare meeting reports and analyze brand performance. Thanks to Latana's reliable data and vast reach, you can easily understand how different audiences see your brand.
Latana can also help you analyze your performance compared to your competitors. Learn from their successes and failures and make improvements where needed.
Features
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Intuitive Dashboard: This brand monitoring tool offers an intuitive dashboard that makes all brand insights easily accessible in one place.
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Customizable Insights: Latana also frontlines flexibility by letting you focus on what matters most to your business. From this, you can quickly build your dashboard by combining data from geography, time, KPIs, brands, and audiences.
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Flexible Segmentation: Using Latana's brand monitoring services, you can gain insight into how audiences in various and distinct categories perceive your brand.
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Mobile Surveys: Latana uses mobile-optimized UX survey design to collect responses in a way that is set up to enable accurate and honest answering. This means that brands are assured they receive reliable brand insights from their desired target audiences.
Despite some well-established brand monitoring tools in the market, Latana quickly takes the lead by using Multilevel Regression & Poststratification, or MRP. In case you didn't know, MRP is a form of advanced statistical modeling that provides more accurate insights with a lower margin of error.
MRP uses data input such as audience characteristics to make better predictions for data outcomes than quota sampling can, to ensure stability and accuracy of your audience tracking.
Pros
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User-friendly and intuitive interface
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All-in-one dashboard that can be customized
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Does not just focus on one type of audience
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Lets you create a mobile survey
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AI-powered analytics to create detailed and accurate data
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Provides reliable insights
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Lets you monitor your competitors in the industry
Cons
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Limited integrations
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No free trial
As a leader in brand monitoring, Latana envisions seeking a new generation of research technologies where you can understand people's dreams, desires, and preferences across the globe.
Suit up and get ready to access millions of perceptions around the world! Book a demo now to know more.
Top Brand Monitoring Tools
Since most conversations about your brand, product, or service occur online, it's crucial to conduct a brand monitoring process to join the online conversation about your business. In this way, you can see where you lack and where you got it right according to a few helpful key metrics.
Keeping track of your brand across different online platforms will help you stay on top of things, no matter which brand monitoring tool you choose. But from our perspective, if you want a one-stop solution, tools like Latana, Brand 24, and Brandwatch are your top choices. If you're not confident about the whole process yet, Social Mention and Google Analytics are also a good start.
