This Service Helps You Call Your Leads Within 1 Minute

Generating leads is a fundamental part of successfully running a business. But just generating leads isn't enough, you have to convert them to sales in order to grow your business and keep it running. The faster a lead gets followed, the higher the probability of it becoming a sale. With the AI-powered communications platform Convolo, you can get in touch with your leads in less than a minute, which will help you increase your conversions.

There are many effective marketing strategies that generate leads, such as advertisements or online content. However, these lead generators aren't particularly efficient at converting leads to sales. In 2020, global digital advertising spending amounted to around $378 billion, but only 2.17 percent of global e-commerce website visits were converted into sales.

This is largely due to the fact that most businesses take way too long to follow up on a lead. With any lead, time to conversion matters. A lead that gets called within one minute of showing interest is two to four times more likely to convert than a lead that gets called after 20 minutes, and the average response time is around 42 hours.

"Almost everybody understands that lead response time is important, but almost nobody understands just how incredibly important it is. The effect on Ad Spend ROI when calling leads within 1 minute is a game changer for most companies. It often becomes the factor that makes it possible to really scale the business," explains Johan Nilsson, co-founder and CEO of Convolo.

Considering this, it's apparent that keeping response times low is paramount when trying to turn leads into sales. So, how does Convolo achieve such quick lead follow-ups, and what else does it help with?

How does Convolo work?

After you have added the Convolo script to your website, potential leads can simply click the phone button to enter their phone number. Alternatively, there is a pop-up that prompts website visitors to enter it. Convolo's software will then automatically connect a call with an available person in your sales team and the client, who gets a call within one minute and often ends up literally laughing in the phone because of the positive chock of how fast it was.

Additionally, Convolo has a backup team that can call a lead in case no one on your sales team is available at the moment. This is especially beneficial for smaller businesses that might not have many employees.

(Photo: Convolo)

Further, the software improves communication between teams by prompting agents to hit a number between one and five after each call. Depending on which number is chosen, this activates a specific, customized notification letting your marketing team know the appropriate follow-up strategy.

Not only does this enable clearer communication, but it also increases efficiency. If your marketing team doesn't have to spend time on establishing the right course of action, it can instead use this time to work towards more sales.

Calls and details are also saved to enable analysis and provide insights that can further increase lead generation and conversion.

How using Convolo can benefit your business

Fast response times are crucial when trying to turn a lead into a sale, and Convolo offers a great sales enablement tool that utilizes seamless reporting, feedback loops, and completely customizable scheduling to optimize workflow and increase lead conversion rates.

With its smart widgets and buttons, Convolo enables you to have your lead on the phone in less than 60 seconds. Such quick follow-up times will, in turn, help you generate more leads while having higher conversion rates.

"The results our clients are receiving are very encouraging. By adding the Convolo Phone Button and Popup to their website or landing pages clients in average get 25-75% more leads and by calling leads within 1 minute the close-rate from lead to won deal usually improves 2x-4x," Nilsson adds.

Additionally, the software can help improve your sales strategies and your workflow. Analyzing past calls can yield valuable insights, and more efficient communication will result in better results.