One of the most important aspects of running an e-commerce business is the shipping process. It ensures that your consumers will receive their products quickly and hassle free, which significantly affects the impression and image of your business. A poor shipping process can also decrease your sales because potential buyers, or even your regular shoppers, will be discouraged from purchasing any products from your business if shipping takes too long or if there is a lack of transparency around where their package is.

With that, e-commerce businesses must invest in reliable shipping software that will help manage the logistics, inventory, and label creation. Its important to find a software that integrates with your online marketplaces, works with all major carriers, and offers discounted shipping rates. An e-commerce shipping software covers the journey of your products from sale, processing, tracking, delivery and returns, and ensures increased consumer satisfaction.

It can be difficult to find the best shipping software, especially for small businesses that are just starting out. Among the multiple shipping software options available, ShipStation provides affordable and easier e-commerce shipping. Instead of spending more time shipping your products, it allows you to reinvest your time and money back into your business. 

Important Factors of a Shipping Software

A reliable e-commerce shipping software is not only about fast shipping. First things first, it must be easy to use and understand to avoid issues that may negatively affect your business since it encompasses receiving, processing, printing shipping labels, and managing returns. You have to make sure that it has a convenient platform and is accessible to everyone.

ShipStation Software
(Photo : ShipStation)

Discounted Rates

If low-cost shipping can already attract customers, what more if it's free shipping? Customers are most likely to purchase when the shipping is free. It doesn't always have to be the only option, but offering free shipping at times can help increase your sales, too. If you place a purchase limit for some of your products there's a chance your customers will spend more money to meet the free shipping threshold. Using a shipping software that offers discounted rates allows you to pass the savings on to your customers.

Integrations

Integrations are another essential component that will keep your business thriving. It allows you to connect with different progressive carriers, platforms, partnerships, and marketplaces, so everything will run smoothly. As your business scales, you will inevitably sell on more marketplaces, ship internationally, and need more apps to help you grow. It's important to use a shipping software that will grow with you and has integrations and partnerships with all of the additional services you will be using.  ShipStation connects with hundreds of well-known marketplaces, carriers, and channels that include the following:

  • Amazon

  • Ebay

  • BigCommerce

  • FedEx

  • Shopify

  • Shopify Plus

  • USPS

  • UPS

  • Etsy

  • Wix

  • Google

  • Walmart

  • Square

ShipStation Selling Channels
(Photo : ShipStation)

What Does ShipStation Offer?

ShipStation is a great shipping software that caters to business of all sizes. It offers a competent order management system, high-profile integrations and partners, efficient inventory management, branding opportunities, and very greatly discounted shipping rates. It allows you to print shipping labels in bulk and easily process returns.. Other features include:

  • Customized packing slips 

  • SMS tracking updates

  • Branded return portals and tracking pages

  • Customer support via email, chat, and phone

Although ShipStation does not directly offer free shipping, you can get discounted shipping rates and labels from major carriers. When you combine it with carrier volume discounts, you will be able to offer free shipping for purchased products from your business. It matches your orders with the most cost-effective shipping carrier, Thus, you can provide your consumers with a variety of shipping options.

ShipStation The Knit Shop
(Photo : ShipStation)

The order management software lets you organize your e-commerce orders easily and effectively with different options to manage yourorders and automate many time -sonsuming fulfillment tasks.. Meanwhile, the inventory management solution makes it more efficient for the sellers to manage their inventories through the app or mobile device. It supports multi-package and split shipping to keep track of orders easily.

From SMS order tracking updates to branded follow up emails, ShipStation provides an exceptional and consistent visual identity for your customers and your brand. Customers will receive a more personalized and satisfying experience with branded delivery without additional cost.

ShipStation Analytics
(Photo : ShipStation)

What makes ShipStation the best choice is that it also caters to businesses that don't want to opt for a third-party logistics partner. Small businesses usually have their own warehouse or ship from their homes or rented facilities, which is called self-fulfillment. ShipStation assists those businesses with software and services for self-fulfillment to help build their businesses successfully. 

Grow your business now in just a few clicks with ShipStation.

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