China has been continuously moderating the distribution of digital content over the past years. This time, the government aims to regulate the livestreamers and influencers in delivering information to the public.
According to the report, the authorities will now require these online creators to have relevant licenses in their respective fields. This means that before they distribute financial, medical, and other kinds of advice to the people, they need a certification first.
China Cracks Down on Livestreamers
(Photo : Jéan Béller from Unsplash)
China will now require certification for online influencers and live streamers before they distribute financial, medical, or legal advice to the public.
According to Fortune's recent report, China is now mandating a policy that will require an influencer to have expert knowledge on a particular field. In order to determine if he/she is qualified to give financial or legal advice, there's a code of conduct that needs to be followed by a livestreamer.
With the ease of information access, it's no wonder why many people can quickly grasp the data online even without verifying their authenticity. Along with the emergence of endless details, the viewers might not know that they are dealing with fake claims and bogus advice.
For this part, the Chinese government is stepping up to eliminate the unwanted information on the internet gradually. The new crackdown will tackle the influencers and livestreamers on how they share advice with their viewers.
There would be a series of assessments made by the platform operators. This will check if the influencer is eligible to share medical, legal, or financial information with the audience.
The rules say that the requirements that they set for the human broadcasters will be the same as AI-based presenters.
Additionally, the policy will help in correcting the wrong information that came out before. It's important that the opinions of the influencers should be weighed down since they could negatively impact the decision of the people who have heard them.
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Booming Live Broadcasting Industry in China
China has been a lively environment for live broadcasting over the past years. According to Techcrunch, the country recorded more than 700 million people who are engaging in livestreaming activities. This number accounts for 68% of the overall population of people who are dependent on the internet.
To note, TikTok is one of the most used Chinese video-sharing platforms at the moment. Other industries, including the gaming sector, also benefit from it.
In a typical live streaming session, you will see an influencer sharing financial tips on how to be wealthy. There are live streamers who also give advice like doctors. However, the information that they share online should be monitored if they are legit or not.
There are cases where some companies use virtual avatars instead of real humans. However, the new rules will also tackle people who rely on the use of deepfakes to attract audiences.
This article is owned by Tech Times
Written by Joseph Henry
