BMW's heated car seat disappoints some car owners after they discovered that the hardware is already installed in their vehicles right from the beginning. 

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A logo of German automaker BMW in seen on a rim during the celebration marking the 100th anniversary of BMW on March 7, 2016 in Munich, Germany. BMW began as a producer of aircraft engines in Germany during World War I.

This is not actually an illegal business practice since subscription services are no longer new in the auto industry. 

When you say vehicle subscription services, these pre-installed features are not yet activated. Carmakers will only turn them on if you decide to pay for them per month or every year. 

Although automakers have already explained how subscription services work, it seems like many drivers are still surprised with these being available at the very start of their purchase. 

BMW Heated Car Seat Upsets Consumers  

According to New York Post's latest report, some BMW owners are outraged after knowing that the heated seat hardware is already installed on their vehicles. 

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BMW vehicles stand in a showroom in Manhattan on August 01, 2019 in New York City. Blaming slowing sales in the U.S., China and Europe, BMW announced that its pre-tax profit fell to 2.1 billion euros ($2.3 billion) from 2.9 billion ($3.2 billion) in the same period of 2018.

Also Read: BMW M4 CSL: What is It and Why is it Better than its Previous Release? Meet the New Beast

"Do NOT get the heated seat subscription. The f**king hardware is in your car and you've already paid! And a f**king subscription on top of that is nonsense," said one of the BMW owners. 

He added that the heated car seat is already a deal breaker. The driver further stated that if the German automaker wants to continue offering their car features as subscription services, then they will not have their support as consumers.  

BMW Heated Car Seat is Expanding? 

The Verge reported that the heated car seat feature is already being offered by the German carmaker in selected markets. 

These include the United Kingdom, South Africa, Germany, and New Zealand. As of press time, the United States still hasn't received the subscription service yet. 

But, rumors claimed that BMW is already expanding its heated car seat feature to other countries, especially in South Korea. 

This may hint that the automaker will soon bring the sub service to the U.S. sooner than you expect. However, since many consumers are already complaining about the $18-monthly heated car feature, it seems like BMW needs to re-think its plans. 

Meanwhile, the BMW XM is expected to arrive around 2023. 

On the other hand, BMW vehicles without Apple CarPlay and Android Auto were expected to be launched temporarily. 

For more news updates about BMW and other giant automakers, always keep your tabs open here at TechTimes.

Related Article: BMW Heated Car Seat Subscription Expands in South Korea? Here are the Details of This Luxurious Feature

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Written by: Griffin Davis