Samsung is allegedly throwing shade at iPhone users in an ad that shows the Flip phone being more desirable. With the launch of the iPhone 14, Samsung is doubling down on convincing users to make a switch.
Apple iPhone iOS vs Android
Apple's iPhone has been a subject of a standing war between iOS and Android for quite some time now. Although there are multiple Android devices, Android is one that really stands out as being a strong contender within the group.
The Apple iPhone 14 has been off to a rocky start with buyers noticing that there haven't been many major upgrades compared to the iPhone 13. The lack of upgrades even gained a negative suggestion from the daughter of the co-founder Steve Jobs.
Steve Job's Daughter Discourages People from Buying the iPhone 14
Eve, the daughter of Steve Jobs, even suggested that buyers should not order the new iPhone 14 as it was reportedly the same as the iPhone 13. With that, Eve isn't the only one throwing shade at Apple as Samsung has released an ad to do just that.
Since the war is still ongoing, Samsung took this opportunity to release an ad to try to get Apple users over to the Android side of the company. The Galaxy Z Flip 4 was the device highlighted in the ad against Apple.
Samsung Spent Money on an Ad to Explain How an 'Unimaginative Apple Cult Member' Buyers Can be
According to the story by ZDNet, Samsung cannot grasp the idea that buyers are being what they described as "unimaginative" by buying the iPhone 14 due to it being something they usually do.
The company even decided to spend a large amount of money in order to explain how an "unimaginative Apple cult member" buyers can be, as explained by the article. Samsung is doing this in hopes that users will decide to switch to them.
Ad Released to Coincide with Tim Cook's Apple Event
Samsung decided to release an ad that coincided with Tim Cook's Apple event. The ad reportedly depicts a "committed iPhone user" that was struggling and being challenged regarding her use of the iPhone.
The ad starts off with a Samsung user sharing how they enjoy the Flip features of their smartphone. Within a group of users, one of them is torn and blurts out how they love their phone.
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The Plot of the Samsung Ad Focused on Folding Devices
The whole ad is about a woman who is struggling with her commitments to her smartphone with the world around her highlighting the Flip feature. One way Samsung decided to do this in the ad was with a toilet cover showing how it folds down similar to their device.
The article by ZDNet shares how people know that Samsung is "desperate to divert any attention towards itself" in the midst of Apple's massive popularity. The ad is reportedly executed in a winning manner.
Related Article: Russia Says Apple's iPhone 14 is Available in the Country - Here's How
This article is owned by Tech Times
Written by Urian B.
