Actor, and real life superhero, Stephen Amell recently made up a new word to promote his latest charity fundraising campaign, Sinceriously.

The Arrow actor recently unveiled details about his new campaign, which will benefit two specific charities of his choosing: Stand For Silent and Paws & Stripes.

Before Amell decided on charities, though, he turned to social media and asked for input from over 3 million of his fans on Facebook about which charities he should support next. His previous campaign supported F*** Cancer through merchandise he created for that charity. Although Amell only initially expected to sell 500 products, by his campaign's end, he'd sold over 60,000, with proceeds going to the charity.

This time, Amell is at it again and has unveiled a new t-shirt that features his new word, Sinceriously, and a profile sketch of him on it.

(Photo : Represent)

"It's a campaign to get people talking," says Amell. "And what better way to get people talking than by creating a new word."

Stand For Silent, one of the charities receiving proceeds from these t-shirt sales, is a group advocating anti-bullying. The other, Paws & Stripes, helps wounded military veterans by giving them service dogs.

Here's the video Amell recently posted announcing the new campaign.

You can purchase your own Sinceriously t-shirt here.

Meanwhile, Amell is busy tormenting fans about the death of his Arrow character, Oliver Queen. Of course, we know that a character called Arrow can't be dead in a show named after him, and Amell recently started dropping hints about the character's return, even debunking the most commonly-held fan theory that he returns via the Lazarus Pit.

[Photo Credit: The CW]