Email is one of the most common forms of communication globally, making it one of the most effective means for businesses and organizations to reach their audience anywhere in the world with a few clicks of their fingers. But even the best email marketers have faced troubles with their campaigns reaching dreaded spam folders. Despite being a young company, Folderly has already established itself as a strong proponent in the industry as it helps businesses achieve over 50% email open rate, thus making email marketing efforts more worthwhile and effective. 

Folderly automatically detects and corrects errors in mailing settings. This helps deliver messages directly to recipients' inboxes instead of ending up in spam folders. The all-in-one email deliverability platform supercharges email performance and locates, solves, and prevents deliverability pitfalls. The company's innovative solution has significantly helped individuals and companies increase their open and reply rates, directly impacting their ROI. 

In 2019, Folderly's parent company, Belkins, encountered a problem that compromised their B2B lead generation service. All of a sudden, their recipients stopped responding to their emails, affecting their credibility in helping businesses in their email marketing efforts. In addition, the open rate, Belkins' primary metric for success, drastically dropped from 80% to 10%. Upon investigation, Vladislav Podolyako, one of the founders of Belkins, found that the drop in efficiency was due to Google's tightened measures and requirements for email settings. Upon identifying the problem, Vladislav immediately developed a solution - Folderly.

Today, Folderly helps companies detect and correct errors in mailing settings to help increase their open rate and reach their audiences without any unforeseen hiccups. Although Folderly has only been in the industry for a year and a half, the company has gained the trust of over 150 clients. The innovation has provided clients with a guarantee of a 60% to 80% open rate for their emails, thus actively affecting their customer engagement efforts and strengthening their awareness campaigns. 

Folderly combines software automation with a human approach. Its holistic model sets the bar higher in the email marketing scene. The company, backed by a team of seasoned professionals, gathers expertise in sales and marketing to tailor solutions fitted to the individual needs of its clients. Folderly believes that there is no one-size-fits-all solution in email campaigns. Hence, it strives to address the unique challenges its clients are facing by genuinely listening to what they need.

"Losing emails in spam means wasting time and effort. The more business emails land in the prospects' inbox, the more clients, partners, or connections you can acquire," the Folderly team explained. "Flawless deliverability can help you reach your first ARR milestone with cold outreach or find new customers during the uncertainty of the global crisis."

Truly, the goal of reaching audiences is becoming more challenging with the rising competition. This fact requires businesses to be more creative in their email marketing strategies, and Folderly is determined to help their clients ensure their creative ideas end up in the right destination.

"In a few years, we will be a holistic email success partner. We strive to forge long-term partnerships with our clients and take into consideration all their requests to build solutions for any email marketing needs. The goal is not to make some improvements, but to create new quality products," explained one of the founders of Folderly.