The new TikTok Pepsi Pilk video is trending on the social media platform.

(Photo : Screenshot from Twitter post of @actual__cat)
[VIRAL] TikTok's Pepsi Pilk Video Now Trending! Here's Why This Ad is a Success

The "dirty soda" trend may be quite disgusting for some individuals.

But, many individuals actually like this beverage mix.

For those who don't know what Pilk is, it is a combination of Pepsi soda and milk (which leads to the name "pilk").

Although Pepsi's trend is quite unusual, its advertisement video was a success.

[VIRAL] TikTok's Pepsi Pilk Video Now Trending!

According to Forbes' latest report, the American beverage corporation chose Lindsay Lohan, the actress in the Netflix rom-com "Falling for Christmas," to the promoter.

 @pepsi We saw @lindsaylohan having #PilkandCookies so we had #PilkandCookies ♬ original sound - Pepsi  

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She even posted the official Pepsi Pilk ad via her official TikTok account. "Feeling nice...or naughty? @Pepsi, let's make #Pilkandcookies happen," said Lohan in her official TikTok post, which already garnered more than 400,000 views just five hours after she posted the video.

 @lindsaylohan Feeling nice…or naughty? @Pepsi, let’s make #Pilkandcookies happen + + #PepsiPartner ♬ original sound - lindsaylohan  

Aside from the popular Hollywood actress, Pepsi also capitalized on the popular pilk trend, which originated in the 1908s series "Laverne & Shirley."

If you are wondering if the pilk drink is safe to consume, the answer is yes. Pepsi is not the only soft drink brand that can be mixed with milk. 

Some restaurants are already offering Coke mixed with milk on their menu (they refer to this drink as "Brown Cow"). 

Pepsi CMO Todd Kaplan also considers the pilk drink as a long-time secret hack. 

As of writing, Pepsi hasn't shown any interest in creating its very own pilk product. 

Pepsi Pilk Challenge 

Since the pilk advertisement is already trending, Pepsi decided to launch its official "Pilk and Cookies Sweepstakes" challenge. 

This challenge is quite simple. Interested participants need to post a photo or video of them drinking the pilk mixture. 

Before posting, they must ensure that the #PilkandCookies and #Sweepstakes are on their content. They can publish their posts on TikTok, Instagram, and Twitter. 

Pepsi's online challenge will last from Dec. 1 until Dec. 2. To learn more about its mechanics, you can visit this link. 

Aside from the "Pilk and Cookies Sweepstakes" challenge, Pepsi also provided some recipes that users can follow to enjoy their pilk drinks. 

These include the following: 

  • The Chocolate Extreme
  • The Cherry on Top
  • The Nutty Cracker
  • The Snow Float
  • The Naughty & Ice

You can click here to see the exact details of the mentioned pilk recipes above. 

Aside from the new pilk trend, other content also went viral on TikTok. 

Previously, the TikTok #freelanden videos became popular after the Raleigh Christmas Parade accident. 

TikTok video showing a workplace that still uses punch clock systems also trended. 

For more news updates about TikTok and other social media giants, always keep your tabs open here at TechTimes. 

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