Barriers beyond your control often obstruct the path to success, but this should spur perseverance rather than a reason to give up. You can achieve your goals by doubling your efforts, even if you get far less than what you give. There is no favor in this journey. In fact, many factors will be stacked against you more often than not. That was the journey of a now globally recognized digital marketer and CEO of YouYaa.
YouYaa is a digital marketing company in the Fintech space founded in 2017 by Zeeshan Mallick. So beyond his years of experience in finance marketing, what was his journey like?
The company CEO grew in the 80s and 90s when racism was at its all-time high. As a person of color in East London, he had to face all challenges life had to throw his way. Life was unbearable, both at school and outside school. Fortunately, Zeeshan Mallick had a supportive family that did everything possible to ensure a comfortable environment. But publicly, Zeeshan Mallick had to fight for his space.
Zeeshan Mallick had quite a remarkable journey. The challenges at school and the workplace shaped him into one of the most experienced financial consultants and digital marketers. Zeeshan had to work extra hard. But his efforts were never recognized. His workmates were being promoted as he watched, though he had an outstanding work record. Zeeshan Mallick was pushed to the verge of quitting, but his father's words kept him going, "Zeeshan, you will give 120% and get 80% or less."
However, Zeeshan had to quit his job at some point, which ushered in a new era. He started marketing websites in 1996 and online marketing from his bedroom. Finally, Zeeshan Mallick started digital marketing officially in 2001 and picked up from there.
Today, Zeeshan, founder of YouYaa, has secured his spot amongst the most qualified and experienced coaches and mentors. He has one of the best experiences as a digital marketer, working in finance and Fintech, lending helping hands across different businesses worldwide. The agency specializes in finance marketing and has offices in London, New York, and Dubai. While Zeeshan wears many hats, he particularly enjoys consulting for businesses on how to scale and grow their brands. He recently won the best crypto marketing agency award in 2022. He has also collaborated with several businesses, such as Microsoft, Barclays, Emirates Airlines, Business France, Level39, Sony Ericsson, Charlotte Tilbury, etc.
Zeeshan plans to make YouYaa one of the household names in Finance, Fintech, and Web3 marketing worldwide. He puts in the work to expand to Asia and Australia. On closing note, Zeeshan admonishes people to garner as much experience as possible and pursue their passion. The negativity around you should not put you down but spur you to keep pushing until you achieve your goals.
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