If we look at the most frequent difficulties businesses face, we would see that collecting leads and keeping consumers engaged throughout their journey are at the top of the list. Along with these objectives, the influx of data that is difficult to use confronts organizations.

This demand for business data is where marketing automation tools come into play. Through automated marketing platforms, you're involved throughout the customer lifecycle. Besides, smartly setting up marketing automation offers a fertile basis for robust and long-term client connections. What you will need in the process is one of our top 5 best marketing automation software that can deliver corporate success.

What Is Marketing Automation?

Marketing automation technologies, as the name suggests, help in the automation of repetitive marketing tasks. Marketing teams can use this to automate repetitive processes like email marketing, social media posting, and even publishing ad campaigns. The beauty of it is that it's not only for marketing efficiency's sake but also to give a more personalized experience for the target audience.

Is Marketing Automation a CRM?

There is a prevalent misconception that customer relationship management (CRM) and marketing automation software are the same. After all, both try to cultivate consumer relationships. They do, however, fulfill diverse functions. The primary distinction between CRM and marketing automation software is that CRM software is used mainly for sales, while marketing automation is intended for marketing.

But here's the thing: most marketing automation tools integrate their features into your CRM. That way, you can directly go to your sales after successfully employing the best marketing campaigns.

#1 Adobe Marketo Engage

Adobe's Marketo Engage is one of the world's leading marketing automation tools, delivering quantifiable results and keeping consumers engaged and returning. You can attract and retain the ideal consumers. As they begin their adventure, assist them in learning what they want to know about your items.

Without the assistance of IT, you can simply design and scale automated marketing campaigns across channels that reach your clients in a personalized manner with Marketo Engage's marketing automation capabilities. This allows you to go beyond basic opens and clicks.

You can even understand how your marketing initiatives and channels affect income promptly. Its marketing automation also assists you in identifying the greatest prospects and clients and in closing more business deals by generating a sales call at the optimal moment.

Furthermore, Marketo Engage can be combined with Adobe Experience Cloud to provide everything you need, from AI-driven analytics to content optimization at scale and world-class experiences to every consumer.

Key Features and Benefits

• Marketing automation software with a short time to value

• Provides faster prospect attraction and conversion

• Improves customer interactions

• Increases the scope of your marketing activities

• Helps you understand and learn account-based marketing

#2 HubSpot

HubSpot's marketing automation tools enable you to cut through the clutter with captivating marketing campaigns backed by real-time customer data. Consumers get bombarded with marketing messages via multiple channels and touchpoints. Likewise, it assists you as a marketer in breaking through the bustle with appealing campaigns that let you contact your clients where they are.

HubSpot also integrates the customer journey into your CRM, providing the tools you need to personalize your marketing. You can build up effective internal procedures without spending too much money and effort.

This marketing automation software does more than automate email campaigns and drive prospects through the funnel while generating more leads.

It also allows you to easily design sophisticated, customized workflows and give each contact in your database the time they deserve. Send an internal notice to your team when a contact performs a critical action. Then, use automatic task reminders in your CRM to guarantee timely follow-ups.

Key Features and Benefits

• Helps with marketing campaigns across several channels

• Integrates with your CRM for personalized customer experience

• Automates campaigns and generates more leads

• Lets you design your workflow so you can function within your arena

#3 Oracle Eloqua

Oracle's Eloqua is one of the most reliable marketing automation tools for rapidly and effectively creating, personalizing, launching, and managing marketing campaigns. Generate new campaigns that will pique buyers' interest and proactively alter the experience depending on a buyer's real-time activity at each phase of the customer journey.

Build simple or multi-step campaigns in minutes with an intuitive drag-and-drop system that covers numerous channels such as email, display search, web, video, and mobile display. You can also use Eloqua to monitor important behaviors, adjust the experience, or redirect clients to a different campaign based on their preferences.

Provide SMS texts to send event reminders, significant product updates, and feedback invites. SMS can be integrated with Eloqua campaigns to increase consumer convenience and personalize experiences depending on digital activities.

Send emails at times when they are most likely to be read. Eloqua analyzes historical data to identify the best time for a contact to receive an email, allowing you to send emails on the most convenient day and hour for each customer.

Key Features and Benefits

• Leads creative campaigns and drives them straight to your audience faster

• Guarantees broad engagement through SMS/messages marketing

• Simplifies the process for your overall marketing campaigns

• Optimizes SMS/messages marketing to generate more leads

#4 Pardot by Salesforce

Salesforce's Pardot B2B marketing automation software can help you grow leads, enhance sales, and be more productive to revolutionize your business. As one of the primary marketing automation tools today, it attempts to eliminate manual work from routine marketing and sales operations, allowing your team to shorten the sales cycle.

You can utilize its marketing automation tools to send emails and do marketing chores depending on triggers such as time, user interactions, and other specific characteristics. Feel free to use data to personalize the consumer experience, too. It lets you present relevant offers and construct lead nurturing and email channels when new information becomes available.

Additionally, you get to respond to prospects when it counts, discover what's going on between sales calls, and receive prospect activity notifications. You can develop more relevant dialogues and targeted sales presentations with detailed data on prospect activities. To perfect your marketing efforts, you can merge SEM and SEO programs to assess campaign ROI.

Key Features and Benefits

• Send personalized messages, including dynamic material

• With real-time alerts letting you connect at the perfect time

• Get a complete picture of your prospect's activity

• With clever lead nurturing, you can close more business deals

#5 Contact Consumers

Contact Consumers Marketing Platform is a global retention marketing automation software that assists businesses in communicating with their consumers by text, email, and voice. Though it mainly operates in the United States, Contact Consumers also helps companies in Canada and Latin America improve customer experiences with its simple text, email, and voice marketing software.

This is then usable in delivering alerts, reminders, confirmations, and even marketing campaigns to target audiences faster at any place and time.

The Contact Consumers team draws on years of experience and billions of messages delivered to give best practices for conducting email and SMS campaigns for your audience. That expertise, combined with quality, makes it one of the most trusted by the world's largest businesses for its email and SMS marketing.

Using this marketing automation software, you can automate, visualize, monitor, and optimize your entire marketing process. Take advantage of the critical engagement data to get ideas on what works and then improve on it to achieve more significant outcomes.

Key Features

SMS and MMS

With this marketing automation software, you can send customized messages to your subscribers in bulk or individually. You can also automate these operations by establishing scheduled messages and triggers and allowing them to perform the job for you. It ensures that the right message is delivered to the right audience, keeping them tuned in and interested.

Send a call to action, check-in, or update your audience with a few simple clicks. You can access detailed delivery and engagement status information in real-time to make informed decisions. An API enables you to easily create customized SMS and MMS marketing solutions.

Your customers would rather text than phone in or send an email. They'll welcome the opportunity to text for assistance or further information. Your offers are always noticed and delivered on time with the Contact Consumers engagement platform. Because missed appointments are annoying and costly, this tool allows you to send automated text marketing and email reminders to customers ahead of time.

Email Marketing Automation

Contact Consumers' email marketing feature helps you to make customized relationships, tell stories, and engage in relevant conversations. You can find new use cases to drive your email marketing and select from designs proven to be the most effective at producing results.

Simply use drag-and-drop editing tools to pick between visual design, code, or both. You can also thoroughly examine your marketing emails to understand your audience's perspective.

Managed Services

You can select from services that suit your specific requirements and budget. With managed services, you can collaborate with its specialists to set yourself up for success and address underlying concerns.

Benefits

• Send text messages and emails to consumers via a web-based retention platform, making business communications simple

• With two-way tailored messaging, you can improve customer service, support, and complete business transactions

• Send bulk SMS and email marketing campaigns to your contact list with ease

• Create the best campaigns at any moment backed up with keywords and user activity

• With detailed reporting and segmentation so you can send smart and targeted messages

• Offers managed services at 20% lesser price than competitors

Contact Consumers service is not only handy for your consumers but also beneficial to your business. Connect with clients through their chosen channels, wherever they are. Discover how combining SMS and email channels can offer your company a competitive advantage. Talk with Contact Consumers to get started.

What Are the Best Marketing Automation Tools?

By automating the several phases between marketing and sales, your team will have more time to work on overall strategy and nurture prospects with actual potential. This translates to more prospects and customers.

Marketing automation software can also give you a complete and thorough view of possible consumer behavior. This allows you to improve your marketing while strengthening your relationships with your consumers.

The best marketing automation software for this job are Contact Consumers and Adobe's Marketo Engage. But you can also try out HubSpot, Eloqua, and Pardot.