The future of dermatology is changing. More choices are available to patients than ever before thanks to telehealth, precision medicine, and direct-to-consumer (DTC) players. While many of these digital tools and services have enhanced convenience and accessibility to dermatology medications, especially during the pandemic, people seeking effective skincare solutions are realizing many DTC brands have prioritized monthly online subscriptions over personal care management by a trusted doctor.

SKNV solves having to choose between convenience and care by combining the best of both worlds into Your Customized Dermatology System. This provides doctors with everything needed to compete in the rapidly evolving digital landscape. With SKNV, dermatology practices can provide their patients with modern healthcare services and prescription options through digital health, telemedicine, eCommerce, and personalized medication dispensing. SKNV fully integrates with the unmatched care of a personal dermatologist to provide the optimal customized solution for every patient. 

SKNV is the market leader and an FDA-Registered 503B Outsourcing Facility for customized medications dispensed directly from dermatology practices. Founded in 2016 by Dr. Spencer Malkin, SKNV recently secured $35 million in backing from private equity firm Accelmed Partners. The cash boost will bolster SKNV's quest in advancing its capabilities as the pioneer in customized dermatology medications to accelerate the expansion of product offerings, platform technologies, and its operational footprint across the United States.

SKNV simplifies the process of prescribing customized dermatology medicine, returning choices directly to consumers and doctors on finding the right products. SKNV has more in common with industry disruptors like Uber and Airbnb than the typical digital health startup. Much of SKNV's early years were spent working on a state-by-state basis to educate local practices and doctors on the benefits of in-office dispensing of custom medications.

Dr. Malkin, Founder, and CEO of SKNV added, "Our first two years were focused on educating providers on what a 503B Outsourcing Facility is and why customized medications under the full control of your local doctor are desperately needed in patient care. Most practices were resigned to living in a world of messy, time-consuming pre-authorizations where insurance companies often denied or altered prescriptions. The first goal for SKNV was to free practices and patients from the complexity and rising costs of prescription medicine. We were able to put the power of prescription medicine care back in the control of doctors and their patients."

With customized medicines across the 12 most common dermatological diagnoses, SKNV enables doctors to determine the prescription potency and active ingredient customization needed to make a clinical difference for individual patients. Combined with the operational efficiencies of SKNV's digital health platform, local practices have more time to focus on optimized daily care. They're also able to provide 24/7 tools to improve drug adherence with the added convenience of refill automation and telehealth options for patients.

"This is a huge benefit compared to just going to a store and being given whatever happens to be the name brand drug of choice," says Malkin. "With SKNV, you and your doctor work together to customize your medicine to find the option that makes a clinical difference for your skin and situation, while simplifying delivery."

(Photo : SKNV)

Most prescriptions that are filled through SKNV are less expensive for patients than co-pays they would have to fund with their health insurance, and using the latter often means that both they and their doctors are restricted to using a medicine that the insurer, rather than the prescriber or the patient, has decided is most appropriate.

For medical practices, SKNV gives doctors leeway to adjust their prescriptions so that they better match what their individual patients need. SKNV also simplifies the skincare process by embracing the latest technological advances, reducing the risk of incorrect orders or missed refills. Cloud-based inventory management, for example, provides patients and doctors with reminders for refilling prescriptions, as well as tools for dispensing medication.

By giving dermatology practices and their patients the autonomy to make the right prescription decisions, SKNV is changing the power dynamics in modern healthcare. By combining targeted Rx care and digital health convenience with a wallet-friendly price, SKNV is emerging as the smart, affordable choice for dermatology practices and their patients.

With an inspiring belief in the vision and mission for SKNV that rivals today's best-known visionaries, Dr. Malkin is set to make a difference, "The real future of healthcare combines digital and local care to improve patient outcomes. SKNV empowers community doctors with the advanced, customized solutions that modern patients seek without losing the personal care from local providers they trust."

As the market-leading pioneer in the space, SKNV is positioned to deliver on its vision to become the new standard in customized dermatology medications, making local dermatology practices the trusted leaders in digital health innovation.