Image by Gerd Altmann from Pixabay
(Photo : Gerd Altmann from Pixabay)

Consumers are always interested in prices that rise. Are we dealing with inflation when there are more expensive products? What does this all mean for average consumers? We explain what inflation is and how it affects consumers. 

How is inflation measured?

It's not surprising that prices for individual products and services fluctuate over time. For example, as technology improves, some fruits and vegetables become more expensive. However, inflation is a general increase in prices for goods and services.

What does it mean if an economy is experiencing inflation? The same amount of money can buy less money each year, so its value decreases. Deflation is the opposite. It occurs when goods or services become less expensive over time.

What factors are considered when determining the annual inflation rate?

All household goods and services are important. These include everyday goods, such as gasoline or food, but also durable goods (e.g., They include household appliances, computers, and clothes as well as services.) Durable goods range from a hairdresser to apartments for rent. 

All these everyday goods make up the consumption basket, a list of goods households use throughout the year. You can see how inflation changes over time by comparing their average prices.

Inflation is what drives prices up

What causes inflation? Inflation can be caused by many factors. In fact, it is affected by several factors, including the economic state of the country, monetary policies, and unbalanced state budgets. 

Inflation could increase if the central bank increases money issuance. It is also driven by aggregate consumer demand. 

What does this actually mean? This means that citizens who enjoy greater prosperity are more likely to spend money. In turn, this is linked to an increase in prices.

The Federal Reserve aims to maintain a steady level of inflation in the US. It adapts to changing conditions in order to achieve this goal. How does the Federal Reserve stop inflation from causing damage? By raising the interest rate and discouraging people from taking out loans, they can reduce demand and discourage people from borrowing. Then, they can lower the interest rate if inflation falls at any given time. Because loans are easier and cheaper to obtain, consumers are more likely to invest their savings.

What are the consequences of inflation?

Inflation is an inevitable part of any economy. However, it can have severe consequences for consumers as well as entrepreneurs. Apart from the obvious rise in prices at shops, these are the most significant effects of inflation on citizens.

  • Inhibited business activity - In times of fluctuating or high inflation, entrepreneurs might have trouble setting prices for future products and services.

  • Fewer investments - Dynamically changing inflation means that loans are more difficult to obtain, and entrepreneurs must be more cautious when making investments.

  • More expensive mortgage loans - This is an inflation effect that most people experience. Banks can offer a greater margin and lower contributions in times of economic uncertainty. This limits your ability to purchase an apartment or house.

  • Higher taxes - Because governments are slow in adjusting tax brackets to inflation, people pay higher taxes when there are a lot of price upsurges.

How does technology affect inflation?

Technology is driving clean energy, sustainable transport, and cleaner air. This technology is enabling the transition to sustainable transport from renewable energy. What does this have to do with reducing inflation? 

One example is the Inflation Reduction Act. It was passed in August in the US. This federal legislation was the largest to address climate change. The bill offered tax incentives to electric vehicles made in the US. It created a cleaner manufacturing industry and increased solar and wind energy production. Investing in technology will allow solar costs to continue to fall and efficiency to increase. This makes EVs much more affordable. 

Innovations in solar inverters or micro-inverters can increase the conversion rate of solar electricity and make it easier and more reliable to integrate solar power into a grid. Power semiconductors are a way to improve battery efficiency in EVs. They can also be used with more environmentally-friendly technologies like silicon carbide. Storing energy in a second form can increase the battery's range and life.

Summary

Inflation can have a significant impact on our daily lives, as you can see. It is important not to panic - consumers usually perceive inflation as higher than it actually is. The reason behind this are:

  • First, price increases are more frequent than decreases or stagnations. 

  • We tend to only think about certain products when we consider price increases, especially those we purchase with cash. The inflation rate also includes products and services that were paid for by bank transfer, for instance. Don't forget the price difference between apartments, cars, and holidays. 

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