Business organizations often use top marketing resource management tools. This measure is favorable. But getting the correct marketing technology stack in place can take considerable effort. Flaws in business organizations are common, especially with improper marketing resources. There can be a lack of data transparency or a disorganized content library. Inefficient workflow can also mire businesses and their operations.

These problems impact customers' encounters with a brand, including quality, speed, and consistency. Indeed, events behind the scenes at a business affect client experience on the front end. This article tackles the concept of marketing resource management. Readers will also discover the top-rated marketing resource management software this 2023.

What Is Marketing Resource Management?

Marketing resource management refers to an approach to marketing management. It concentrates on a marketing team's whole resource pool. The latter is from the marketing budget to the marketing team staff. Moreover, the management of marketing resources consists of supervising digital asset management, production processes, and external vendors. This holistic market approach aims to organize information.

Marketing resource management also targets output optimization, cost cutting, and increasing efficiency. A marketing department that runs at maximum capacity has these elements as its goals. Marketing resource management has evolved, and solutions have depended on all-in-one software.

Today's marketing software and tools fall into three marketing management streams. They are performance, asset, and work management. They let marketers manage content, money, people, and brand strategy. Using the best marketing resource management software aids a department in running a campaign. This solution addresses operational strain and complexities.

What Are the Advantages of Using the Best Marketing Resource Management Software?

The top-rated marketing resource management software provides business organizations with many benefits. This set of software tools supports workflow and strategy optimization within enterprises. Furthermore, software for managing marketing resources assists teams in many ways. They help in centralizing and dealing with marketing projects. These efforts can be one-off assets or whole campaigns.

The best software performs such significant functions. They also deliver an integrated environment for execution, content planning, governance, and production. They enable better marketing programs and campaigns.

Here are the other common marketing aspects that the software applications enable:

• reporting
• strategic planning and budgeting
• resource measurement
• media planning and execution
• program management
• event coordination
• creative development and distribution
• content management
• marketing team staff
• management of external vendors
• digital asset management
• production processes

Marketing resource management software concentrates on the marketing team's whole resource pool. Thus, business organizations can merge the management of their resources into one system. The software is usable by any team size, whether it is part of a smaller agency or an enterprise.

Top 5 Best Marketing Resource Management in 2023

1. Workfront

Adobe Workfront is an Internet-based project management tool. Multinational computer software firm Adobe acquired Workfront in late 2020. This solutions provider is a leader in marketing resources and collaborative work management.

Workfront is originally for both information technology and marketing teams, but it is useful for any project type. It links strategy to delivery and integrates data and people across the business. Among the beneficial features of Workfront are the following:

a. Capacity Planner

This feature lets a project manager move resources to where they are necessary using some automation features. For example, the Set Best Fit choice tries to divide resources within limits.

b. Agile project management

Gantt charts support this feature. Storyboarding and a manipulable backlog that is viewable also support Workfront's solution.

c. Project view screen

Updating and editing issues from this view is like a social media website. Also, team members can gather together in a central place. Workfront aids marketing teams in delivering measurable results. It facilitates business capabilities. The Workfront solution can aid firms in delivering excellent client experiences at every stage of the planning and execution phase.

2. Wrike

Wrike is one of the best providers of marketing resource management software. It enables companies to manage and track tasks. Users can also engage with their projects, schedules, and other processes in real-time. Collaboration over tasks becomes effortless by mentioning anyone in any work using the "@" symbol.

The following are the advantages of choosing Wrike:

a. High organization level

Wrike makes it easy for new team members to catch up. All files get stored within the project. Moreover, all discussion and communication threads are in the same place.

b. Unlimited nesting, tasks, and subtasks

These features make it simple and efficient to supervise project portfolios across a business organization.

c. Work intelligence suite

This feature of Wrike uses artificial intelligence or AI and machine learning in making tasks and subtasks. These elements are automatic from documents, comments, and more. Wrike's Work Intelligence suite can manage and predict project risks. It can also make tasks and subtasks automatically.

Collaboration gets streamlined in the process. Wrike's feature can handle virtual asset-making and management. It can also communicate fast and effectively via automated response suggestions. Although Wrike's costs can be a limiting factor for midsized teams, this software provider is a powerful project management and work collaboration software ideal for enterprises of all sizes.

3. Ignition GTM

Ignition is the first-ever platform for the GTM or Go-To-Market process. Its product management software lets firms go from point to point. That is from product concept to product launch processes. Ignition's developer, Ignition GTM, has automated each step of the product launch procedure. Hence, business clients can drive more successful launch campaigns and align their teams.

The software offering of the marketing resource management provider facilitates house plan documentation. This feature also includes assets and product launch calendar building. Clients can also build eye-catching visual roadmaps. They can discuss and gauge everything in a single place.

Here are the main perks of using Ignition GTM software:

a. Ignition is an all-in-one platform.

The Ignition GTM software lets clients plan a strategy for the entire product lifecycle. These users can avoid clunky documents and spreadsheets. In this road mapping and planning process, Ignition is more than a calendar.

This solution unifies roadmaps and strategic documentation. It also includes task and asset management in one automated truth source. Moreover, the Ignition GTM software facilitates the management from product concept to launching. This advantage simplifies handoffs between teams. It also improves transparency through a single truth source.

Ignition GTM's go-to-market process generates best practice-based plans with co-pilot artificial intelligence. It generates a single truth source for tasks, assets, and timelines.

Furthermore, the deep integrations into the tools that cross-functional teams use are present. Every part of the product gets built with all the teams that need to engage with it. The offering then becomes accessible to each group.

b. Ignition GTM offers competitive intelligence.

With the Ignition solution, clients can better comprehend the market. They can position their offerings more effectively. Ignition GTM's customers can also equip their teams with the necessary details. In this way, the latter can win competitive deals.

Ignition's insights and research feature gathers and monitors competitive intelligence, which helps in consumer research. Additionally, the Ignition GTM software is purpose-built. It works against generalized tools that cannot support workflows. Ignition's automated tools enable win/loss analysis and competitive battle cards.

c. The first platform for the Go-To-Market process facilitates customer research.

Ignition GTM's marketing resource management solution lets customers build more insight-driven plans. The benefit helps clients understand their buyers more. Teams can also get critical context by gathering and curating client views for competitive intelligence. The product management software provider uses best practice-based studies. It also uses taggable insights and repurposable personas.

(Photo : Ignition)

d. Ignition GTM provides return-on-investment measurement solutions.

Ignition lets clients measure product launch effects. These users can also prove their efforts' impacts. For these purposes, Ignition GTM's software features performance dashboards. It has Objectives and Key Results or OKRs and internal retrospective polls. Hence, clients can track important business metrics.

e. Internal communications automation is a benefit of Ignition.

This feature of Ignition automates a client's internal briefings and status updates. The "pulse" updates feature lets customers push modular updates to stakeholders. They can perform this step through Slack. Release note pages, integrations, or automated and custom email are useful. Thus, Ignition GTM users do not have to spend hours on update emails.

f. The integrated artificial intelligence or Chat-GPT3 workflows generate copy across important product launch assets.

This feature also summarizes insights and makes strategic go-to-market or GTM documentation. Ignition GTM's embedded AI feature is easy to use and intuitive. The workflows and elegant user interface are easy to pick up for clients. Insight analysis and planning are fast as well.

Ignition GTM's solution is suitable regardless of a product launch's size and everything in between. Examples are businesses launching the next big thing and small teams' shipping features. The Ignition GTM software streamlines these events with a proven product success framework. The company understands that business clients need aid in collecting and analyzing customer and competitive views for GTM strategy and product development.

Ignition GTM also understands the problem of boosting communication. This issue may also include providing transparency for a company's cross-functional teams. The competitive intelligence provider wants to help reduce information silos and tool fragmentation.

Clients can find solutions for making repeatable product launch processes. Plus, Ignition GTM can aid in measuring launch effects and process optimization. It performs this solution via real-time feedback from cross-functional groups.

4. Asana

Asana is one of the best marketing resource management software today. It offers many varying views. Its features are customizable to all involved team members. The following are the advantages of choosing Asana:

a. Free version

This version includes automation and most other features. It also has many capabilities to make users' lives easier. Asana users get unlimited storage, so they can look up past projects' records. Plus, they can send a message on the platform. This option is recommended for small teams for the long term.

b. Automatic process and integration support

Asana makes teams more efficient with this advantage. It has integrations with GitHub, Zoom, and more. Asana clients can also set up due dates. In Slack, they can get automatic messages when a project's section gets done. Hence, teams can cascade into their project's stages fast.

c. Project status reports

Asana's many project views are available to clients. This advantage is useful if teams want to see their projects and deadlines on a calendar. The project status reports are also available when customers want to view them in general workload overview or Kanban-style cards.

Team members can get more flexibility with these project views' switching features. They can also include more stakeholders.

5. Monday

Monday.com is a work management platform based on the cloud. It has expanded fast since opening for business in 2012. Monday.com made its initial public offering in 2021 and has more than 152,000 paying clients as of 2022. As a marketing resource management software, Monday.com aids businesses in automating their workflows.

Additionally, it facilitates the management of business projects, resources, and tasks in a single location. This solutions provider wants its clients to make work collaboration easier for their teams.

Monday.com's benefits include the following:

a. Collaboration tool for many workflows

Monday.com is useful for managing human resources, projects, and advertising. This marketing resource management software is also ideal for software and customer relationship management development.

b. Modern and intuitive spreadsheet-like interface

First-time users will appreciate Monday.com for this feature. With this solution's user-friendly interface, similar to working on a spreadsheet, it is easy to engage with it.

c. Webinars and tutorials

Monday.com is useful in any workflow type. Clients may need help navigating some of its features. Yet, Monday.com offers live webinars for all plans. With the wealth of documentation and tutorials, clients can get the help they need to progress in their tasks. They can dive deeper into the Monday.com software's more intricate properties.

In this way, clients can help their teams get the most out of the solution. The live webinars' recordings are available. Clients can watch them at their convenience.

Managing marketing resources can be challenging for businesses. Workfront, Wrike, Ignition GTM, Asana, and Monday are today's top five marketing resource management software that can make things easier for your business.

Availing of their services helps clients manage their operational processes within their marketing teams.

These five firms' technologies also aid marketing resource management professionals in achieving optimal outcomes by taking content and workflows off desktops and into a shared or common platform.