Linda Yaccarino Gives 'Twitter 2.0' New Branding on Her Memo to Employees

Linda Yaccarino, the newcomer CEO who will take over Elon Musk in handling Twitter, has officially entered the company.

There was no question that Yaccarino shares the same vision with the Tesla boss following her first email to all employees entitled "Building Twitter 2.0 Together."

Twitter CEO Linda Yaccarino Eyes Global Town Square Transformation

(Photo : Photo by Cindy Ord/Getty Images for The Female Quotient)
NEW YORK, NEW YORK - MARCH 23: Linda Yaccarino speaks onstage during Seat At The Table on March 23, 2022 in New York City.

In a series of tweets by Yaccarino, she told the Twitter employees that when she joined the company, she was passionate about sharing Elon Musk's mission.

The tech billionaire is still the owner of Twitter, but Yaccarino's role could mean that Twitter is headed to an evolution it expects to happen sooner.

According to Fox Business, Linda sees Musk as a model of development and transformation in the field of technology. This is similar to the approach that he made for Tesla and SpaceX.

"Have you ever been talking with someone particularly insightful and thought, you should have the freedom to speak your mind. We all should. Enter Twitter 2.0," Yaccarino posted.

Embracing Elon Musk's Nonstop Spiel

Everyone knows how influential Elon Musk is when it comes to his subordinates. To those people who barely know his persuasive skills in promoting Twitter as a place free from the "woke mind virus," this is just one of the most common spiels you can see once you explore the platform.

Realistically speaking, Yaccarino thinks that injecting the same perspective of Elon Musk into other people's minds can "really" change the site to "Twitter 2.0," per Mashable.

Previously, Musk expressed concerns about the spread of spam bots and users who promote hate speech on their content. From Twitter 1.0, he intends to take a big leap to regain the lost revenue of the company over the past months.

Yaccarino claimed that the success of Twitter 2.0 will depend on everyone who participates in it. Whether you're an employee, an executive, or a regular Twitter poster, you have all the means to contribute to this vision.

Related Article: Elon Musk is Stepping Down as Twitter CEO, Already Finds a Potential Replacement - But Who?

Not the Responsibility of Everyone on Twitter

In a tweet by Ed Zitron, a British PR Expert, he said that it's not the responsibility of everyone to transform Twitter into a more successful business. Instead, he pointed out that it all depends on Yaccarino's actions.

To view the full email that Linda sent to the employees, check this out.

Building Twitter 2.0 Together

Hello Twitter!

People keep asking me: Why Twitter? So, I'll tell you.

From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation-to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.

Have you ever been talking with someone particularly insightful and thought, You're brilliant-everybody should get the chance to hear this. Or, I'm learning so much from you-can we do this again? Or maybe it's as simple as, You should have the freedom to speak your mind. We all should.

Enter Twitter 2.0.

Twitter is on a mission to become the world's most accurate real-time information source and a global town square for communication. We're on the precipice of making history-and that's not an empty promise. That's OUR reality.

When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe-and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you're built for this.

The success of Twitter 2.0 is all of our responsibility.

We need to think big.

We need to transform.

We need to do it all together.

And we can do it all by starting from first principles - questioning our assumptions and building something new from the ground up. It's rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.

That's exactly why I'm here - with all of YOU.

So, let's dig our heels in (4 inches or flat!) and build Twitter 2.0 together.

Linda

Read Also: Twitter CEO Elon Musk Confirms 'For You' Page Will Only Display Tweets of Verified Users