New tech companies are entering the market every day, with inventions and ideas that solve for emerging problems and offer improved solutions to existing ones. But innovative technology alone doesn't necessarily mean success. Technology companies need to differentiate themselves in a crowded market, communicate their value, and rise to the top of industry conversations.

This is where technology PR firms come in.

Technology PR Firms will, of course, secure press hits for technology companies, but they should also be leading positioning and messaging for these companies The best tech PR firms will craft narratives for companies that distinguish them in the market and increase their awareness among industry peers, prospective customers and the media. Our top 5 tech PR firms are getting technology companies in the news and accomplishing company business goals as they do it.

What Is a Tech PR Firm?

Tech PR firms are organizations that help businesses in the technology industry. They specialize in proactively managing technology-based brands' reputation.

Technology public relations or tech PR companies dedicate themselves to helping businesses communicate. They develop messaging and positioning, and communication strategies to help customers achieve their business objectives and reach new audiences.

PR companies for technology firms offer various types of services:

• Media outreach

• Press releases

• Influencer marketing

• Events

• Crisis management

• Content marketing

• Thought leadership

• Social media campaigns and management

• Integrated communications

• Internal communications

Through these services, tech PR companies work to influence public opinion about their business clients and their offerings or products.

Why Do Tech Companies Need PR?

Tech PR firms work closely with company's marketing teams to create and execute PR strategies. Their work aims to drive awareness for companies among journalists and industry analysts to drive media coverage, as well as among target customers to drive inbound leads.

Technology-oriented businesses need PR to thrive in the cutthroat industry. Tech PR companies assist in the following:

1. Drive interest and awareness among prospective customers and industry peers.

Tech PR companies communicate their clients' innovation, services, and products to stakeholders. They aim to explain the benefits, features, and value of their clients' offerings in a way that makes them stand out among the rest.

These agencies also keep a positive image for their clients  across all media.

For most technology companies, this includes digital and print media, broadcast media, and even social media.  Tech PR firms are targeting national business and technology media, but they should also be focused on the vertical media where companies' target buyers exist (i.e. retail, finance, marketing).

2. Build and strengthen relationships with their clients' stakeholders.

Tech PR firms' clients are  technology-focused businesses with stakeholders. This includes  customers, employees, investors, and partners. PR firms work to maintain these relationships for their clients.

PR programs consist of press releases, social media campaigns, and other services  to attract and retain customers. Tech PR firms help in shaping the stakeholders' perception of a business.

3. Help clients secure investments.

Tech PR agencies assist their clients in building credibility. They work with different media outlets to build and promote their clients' products and services to grow the interest of  potential investors.

Tech PR companies can also grow companies' thought leadership in the market, and help them craft unique messages that will rise them to the top of conversations. This can be through articles, or commentary on specific industry topics.

PR firms also help their clients attract the best talent, win awards, and secure speaking opportunities.

When all of these tactics work together as part of a bigger strategy, they can help technology companies to secure investments and drive forward other business goals.

5 Best Tech PR Firms

1. Channel V Media

(Photo : Channel V Media)

Channel V Media is a top-rated PR firm that elevates the standing of its clients in emerging industry conversations and primes them for market expansion. Channel V Media has worked with over 200 B2B and B2C technology companies, from  emerging, venture-backed innovators worldwide to established Fortune 500 industry leaders.

Channel V Media has an intimate understanding of the ever-changing technology landscape. The PR agency has worked with technology companies across various industries including, financial technology, retail technology, climate tech, and martech and adtech. Channel V Media also does PR for a wide range of consumer companies in industries such as food & beverage and retail.

The communications strategy and PR firm has established a reputation for helping companies differentiate themselves in crowded markets and bring them to the top of industry conversations. The New York City-based PR agency does this with  strategically-implemented messaging, narratives, and brand positioning.

As one of the B2B PR Agencies, Channel V Media has launched international technology companies into the United States. Among them are Oracle's Maxymiser and Grapeshot, BreezoMeter, Everseen and Albert Technologies into the U.S.Oracle's Maxymiser and Grapeshot. CVM also accelerated the expansion of U.S. based tech companies, taking them from Series B rounds to unicorn status. Companies like Bluecore, Innovid and Embroker have all put their trust in Channel V Media to influence audiences across traditional and digital media.

And through the company's strategy based approach, clients such as Meatless Farm, Shapermint, Pernod Ricard and Fortune and Frame saw a drastic increase in media coverage across top-tier media outlets, driving inbound requests for their businesses.

Within the first 6 months of working with Meatless Farm, Channel V Media secured over 135 pieces of press coverage, increasing their in-store demand and driving requests from major U.S. grocery chains, meal kit companies, and airlines.

The benefits of working with  Channel V Media's include the following:

a. Transforming complicated narratives into real-world stories

Channel V Media is a tech PR firm capable of turning complex corporate news into easily digestible media narratives. It stands out against other PR agencies that struggle to communicate.

b. Well-structured approach

Channel V Media is systematic in terms of communication, measures, and plans. It is also well-organized in handling its clients' accounts.

It is a member of a global network of PR firms (IPRN) providing clients access to 42 various markets, including the United Kingdom and the United States.

c. Immense industry knowledge

Channel V Media's specialty is technology service providers. Its clients hail from different sectors within technology, including climate, retail, financial services and payments, and marketing and advertising.

As one of the top PR firms, Channel V Media partners with trade and business media across mainstream news publications and verticals. It has collaborated with some of the world's famous growing market leaders and firms.

d. Speed to media coverage

While CVM's main claim to fame is a precision go-to-market PR strategy, they don't stop the presses while they're planning.

• The agency simultaneously works on early press opportunities so clients see results-fast.

2. APCO Worldwide

APCO Worldwide is a standalone international strategic communications and public affairs consultancy. It also collaborates with various organizations.

APCO Worldwide guides its clients through a complex and changing global environment. As one of the top PR firms for technology-based companies, it enables its clients to thrive and reach their social and business goals.

APCO Worldwide focuses on making smart strategies and delivering integrated solutions for a business to be successful.

It brings its clients' work to life via creative and diverse thinking. This PR agency has a campaign mentality that any specific discipline or service does not limit.

Clients selecting APCO Worldwide as their PR firm can expect the following benefits:

a. Integrated approach and strong expertise

APCO Worldwide's experts can develop impactful, creative advocacy programs and effective and purposeful communications. Its clients trust it for its capability to anticipate, plan, execute, and secure its clients' future.

b. Serving various industry sectors and global markets

APCO Worldwide strives to deliver value to its clients' businesses and benefit the society. It enables its clients to achieve their goals through creative solutions, compelling stories, and insightful counsel.

Furthermore, APCO Worldwide aids the major private and public sector organizations in becoming progress catalysts by navigating current challenges.

This PR agency acts with agility, anticipates social risks, and builds organizational solutions, reputation, and relationships to become successful.

APCO Worldwide partners with chief executive officers, boards of directors, and executives. These clients hail from various sectors, including brand marketing, communications, corporate responsibility, and government relations.

International relations, legal, organizational transformation, public affairs, and risk are also among its other industry partners.

3. Finn Partners

Finn Partners is one of the world's largest PR firms. This global integrated marketing company has 33 offices in 3 continents: North America (United States), Europe (United Kingdom, France, and Germany), and Asia (Singapore).

Finn Partners is one of the fastest-growing international independent communications and marketing companies. As one of the best-rated tech PR firms, it offers many advantages to its clients, including the following:

a. The most strategic and smartest PR solutions

Finn Partners' extensive suite of PR solutions includes:

• Community relations

• Crisis communications / Issues management

• Employee relations

• Events and experiential

• Investor relations

• Market research

• Media training

• Media relations

• Message development

• Reputation management

• Social media

Finn Partners' professionals can tell brand tales in masterful and memorable ways. They facilitate successful brand activation by aligning their client's offerings with the audiences' needs and wants. Finn Partners' PR agents effectively communicate unique value as well.

b. Multi-sectoral

Finn Partners' clients are from various sectors. They include the arts, associations, consumer and lifestyle, corporate social responsibility, and education.

It also serves customers from other sectors like the environment, financial services, health, etc.

c. Highly specialized expertise and hands-on collaboration

Finn Partners' PR experts serve customers via bold creativity and informed strategy. This company's values-driven culture champions partnership, innovation, and integrity.

Its diverse group of passionate PR professionals aids brands in crafting and sharing their narratives that drive business value and create a positive global impact.

4. Burson Cohn and Wolfe

Burson Cohn and Wolfe is one of the world's top-rated PR firms. It is also one of the world's largest, full-service international communications companies.

It serves clients from across different sectors. They include businesses, consumers, corporate social responsibility, crisis management, healthcare, public affairs, and technology.

The New York City-headquartered multinational PR and communications agency offers the following benefits:

a. Ingenious PR solutions

Burson Cohn and Wolfe's PR approach weaves a comprehensive narrative. It engages the whole range of stakeholders and uses every tool, tactic, and channel available.

Its Earned-Plus capabilities help this PR agency deliver exponential results across each industry.

Burson Cohn and Wolfe's offerings include Brand Marketing, Corporate Reputation, IDEA (Inclusion, Diversity, Equity, and Accountability), Financial Communications, and Government Relations.

The top PR service provider also offers Corporate Public Affairs, Influencer Advocacy, and Issues and Crisis.

b. Bespoke team of PR experts

Burson Cohn and Wolfe professionals specialize across various disciplines. They make the strategies and activations that drive clients' momentum.

These PR experts deliver data-driven and digitally creative content and integrated communications programs.

They are scaled across all channels and grounded in earned media. Burson Cohn and Wolfe works to help its clients deal with new communications playbooks and grow and thrive in the cutthroat business industry.

5. FleishmanHillard

FleishmanHillard is a top global PR agency. Its notable clients include AT&T, AARP, Bayer, Pepsico, GM, and Samsung.

This global public relations agency, founded in 1946, helps businesses keep a positive reputation. The following are the benefits of using FleishmanHillard's PR services:

a. PR Expertise

FleishmanHillard's PR team uses creative, bold, and strategic purpose and data-driven intelligence in their services. They align their client's brand with a good reputation and ensure that it garners favorable views from consumers.

b. Public affairs and reputation management

FleishmanHillard's PR services include:

Public Affairs

Its professionals help clients of all sizes achieve their public policy goals and positioning in today's important issues.

Moreover, FleishmanHillard's experts blend conventional engagements, rich insights, and digital influence to deliver bold innovation to the political scene worldwide.

FleishmanHillard's Public Affairs feature its experts using a unique approach to advocacy campaigns and issue management. They also ensure policy and political expertise, consulting excellence, and deep sector knowledge.

Reputation Management

FleishmanHillard's team helps customers weave various elements of reputation together to tell a story representing its clients in a seamless, holistic, and authentic way.

These elements are reputation and brand, which the company's PR team consider inextricably linked. It highlights the fact that reputation is important to a company's stakeholders.

Channel V Media, APCO Worldwide, Finn Partners, Burson Cohn & Wolfe, and FleishmanHillard are among the top PR firms for technology companies today.

These PR agencies help their clients stand out for all the right reasons. Potential clients should try these five best-rated tech PR firms. After all, these providers can position businesses for success by combining strategic and intelligent PR solutions.