In today's highly technologically advanced business environments, the need to manage vast amounts of data has become virtually inevitable. Having to collect, transform, analyze, visualize, and share data, as well as ensuring that it is up-to-date across systems and departments introduces a huge degree of complexity into the equation. 

In order to handle such complex data demands, there needs to be a strong data backbone or infrastructure in place to handle the ever-growing scale of data handled by an organization. This is especially important since, typically, most of the raw data collected is useless, and sorting through that data to find the valuable parts can be very difficult and time-consuming. ClicData, the innovative end-to-end data platform aims to simplify the whole data management process, allowing organizations to harness its powerful, smart, and easy-to-use features so that they can navigate the huge amounts of data, and separate the wheat from the chaff, so to speak.

"We've observed that so many organizations are overwhelmed by data complexity. Many are doing analysis on more and more data without actually getting better results. They're doing an increased volume of work without receiving any tangible benefit. Our purpose at ClicData is to give them a powerful platform that allows them to focus on the diamonds in a sea of largely useless data, in a simple and efficient way," says ClicData CEO Rend Stephan.

Rend strongly believes that complexity is the most important driver of non-performance in a business (see his book Anti-Complex). Leaders should rethink the way that they look at the world and their organization and let go of complex approaches of the past, instead embracing simple yet powerful solutions. 

This is where having an integrated data backbone like ClicData is effective in reducing complexity and increasing performance. It leverages the entire organization's data infrastructure and acts as a central access point for all the relevant data collected and held by the organization, which come in a variety of types, sources, purposes, and levels of quality. 

ClicData can be integrated with an organization's entire data environment in just a matter of hours, eliminating the need to bring in expensive consultants and painstakingly update the interfaces between multiple tools. It is an all-in-one, cloud-based solution, so no additional hardware or software installation is needed. ClicData's analysts are able to remotely help clients set up, connect, and use the platform, with the whole process taking only a couple of days compared to several weeks or months for other solutions.

"We are able to replace multiple wildly different systems with a single tool available on the cloud, and clients can quickly plug in any relevant part of their entire data ecosystem, including all their data sources, such as supply chain, operations, accounting, finance, and social media. We make the complicated simple from a setup and usage perspective, with a tool that can infinitely scale with the business needs," Rend says. 

Organizations can also plug their sophisticated analytics engines into the platform. With Advanced Analytics (AA) and Artificial Intelligence (AI) increasingly becoming incorporated into business operations, it is important for their data management systems to be able to seamlessly integrate their AA and AI engines to ensure that they can effectively and accurately process data from various sources, then visualize and share the insights across the various stakeholders, as needed.

Companies can spend tens of millions of dollars to acquire or develop sophisticated AI and AA engines, but this investment will be wasted without an appropriate data infrastructure to harness their full capabilities. Creating a bespoke data backbone from scratch can cost an additional several million dollars, while ClicData is a ready-made solution that can accomplish the same at a much lesser cost, in a plug-and-play format. 

Rend says: "With Artificial Intelligence (AI) and Advanced Analytics (AA) today demonstrating tremendous capabilities, and the volumes of data increasing exponentially, companies need to properly harness such power for optimal performance. For that, they need a powerful, smart, and easy-to-use data platform to make effective use of such resources. ClicData can help organizations effectively put their AI, AA, and data investments to work by acting as a robust data backbone for the whole process."