Social media giant TikTok now offers pre-owned handbag certification on its American eCommerce site. This calculated action attempts to increase the trust that buyers and sellers have in the genuineness of luxury products in the expanding resale market.
TikTok Shop and Real Authentication, a luxury goods authentication company, announced their cooperation to provide authentication services for pre-owned handbags in a joint release on Monday. As the market for luxury resale grows, it is now critical for both buyers and sellers to make sure that the goods are authentic.
Co-founder of Real Authentication and seasoned authenticator Anastacia Black underlined the significance of this partnership. According to PYMNTS, Black said, "As the demand for resale luxury increases, it is imperative that buyers and retailers have confidence that the merchandise they are purchasing and selling is genuine."
This illustration picture shows the cash stuffing TikTok trend, videos where people put cash in envelopes as a budgeting method, displayed on a smartphone in Washington, DC, on March 15, 2023.
How Does The Service Work?
By visiting Real Authentication's website, sellers who want to find a new home for their cherished handbags may take advantage of this service. Recognized retailers can obtain a certificate of authenticity by visiting https://realauthentication.com/tiktok-shop/, as per a Morning Star report.
Real Authentication's team of experts conducts a thorough analysis of every aspect of the handbag submitted for authentication. The analysis includes a wide range of facts, including the smallest stitch and basic product information. Furthermore, Real Authentication's own Smart Database ScanTM technology is applied to the products. This cutting-edge technology helps brand specialists spot counterfeit items by cross-referencing many data points inside their system to spot possible red flags.
The seller may make a listing and attach the authenticity certificate as soon as Real Authentication approves the handbag. Following approval, these listings will be able to be purchased on TikTok Shop, giving prospective customers the guarantee of authentic merchandise.
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Co-founder and professional authenticator at Real Authentication, Jenna Padilla, emphasized an important difference in their partnership with TikTok. Items are validated before listing, making the marketplace safer than post-sale authentication services.
With this action, TikTok and Real Authentication are leveraging the expanding luxury resale market trend. Given its growing popularity, many high-end luxury businesses are realizing the potential of the used goods market.
Many US Consumers Prefer to Buy Holiday Gifts on TikTok
In a separate news, according to an ESW survey, more than 36% of customers want to purchase gifts on TikTok this holiday season. This announcement follows the US debut of TikTok's shop, which offers merchandise from businesses and creators on the platform, according to Retail Customer Experience.
The study also found that 40% of respondents prefer internet shopping, and 52% expect to spend more over the holidays. However, 20% of consumers anticipate paying more owing to inflation, and 52% view their budget as quite gloomy.
With 90% of all customers preparing to buy presents online this holiday season, e-commerce has emerged as a popular option. The online survey surveyed 890 people in the United States between September 22 and 23, 2023.
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