WHOOP Launches 5.0 and WHOOP MG Wearables with ECG, Blood Pressure Monitoring, and Longevity Tracking

WHOOP announced two new wearables on Thursday, WHOOP 5.0 and WHOOP MG, marking a clear shift toward more advanced health tracking focusing on long-term wellness.

The new devices add new hardware and software features aimed at giving users more than just fitness metrics. Think ECG readings, daily blood pressure estimates, and a new "WHOOP Age" number that tries to estimate how fast your body is aging. It's a notable evolution for a brand that started by catering mostly to elite athletes.

"This isn't just a product launch. It's a new chapter for WHOOP and for our members," said Will Ahmed, WHOOP Founder & CEO, in the press release. "We've taken everything we've learned over the past decade and built a platform to help our members perform and live at their peak for longer. We've held nothing back."

The new "WHOOP Age" tool is based on data pulled from your daily activity, recovery, sleep, and other metrics. It's not a medical assessment, but more of a running score for how your body is holding up, which is something WHOOP developed with researchers at the Buck Institute for Research on Aging.

WHOOP MG, the premium model, includes an FDA-cleared ECG sensor that can check for signs of atrial fibrillation, similar to Apple Watch, Samsung's Galaxy Watch Series, and some Fitbit models. Users can download a report and pass it on to a doctor.

There's also a new, cuffless blood pressure feature, similar to that in the Samsung Galaxy Watch series, that estimates your range based on continuous sensor data.

Other updates include better sleep scoring, more insight into how hormonal changes affect recovery (particularly for women), and a faster data sampling rate—about 26 times per second. Battery life now stretches to 14 days, and a wireless charger can extend that to nearly a month.

WHOOP is sticking with its membership model. The base plan starts at $199/year, while the top-tier WHOOP Life plan (which includes the MG device) runs $359 annually. Both new fitness bands are available now through the company's website.

It's a big step for WHOOP, and one that suggests the company is eyeing a broader wellness market beyond its typical pro athlete and weekend warrior demographic.