Ricky Ray Butler: Revmatics.ai's AI Agents Drive TAM, Conversions, and Revenue

In an increasingly challenging and competitive market, AI is no longer optional for retailers and brands that wish to succeed. This is especially true as AI applications have grown well beyond features like mobile assistants to create new opportunities for growth and engagement.

A prime example of this comes from Ricky Ray Butler, founder and CEO of Revmatics.ai. As Butler explained during a recent conversation, his platform's distinct AI capabilities can play a powerful role in growing TAM (total addressable market), conversions, and revenue for brands in practically every niche.

Here's a closer look at how AI is unlocking these powerful growth opportunities.

Enabling Marketers to Maximize Data

"Everything we do at Revmatics is built around data and the agentic architecture to make sense of that data," Butler explains. "Simply put, most marketers aren't using their data as well as they could be, and a lot of their data ends up just going to waste. This is especially true when it comes to unstructured data, or data that is siloed between different platforms, like Meta and Google. However, these same data points that aren't getting used can often make all the difference in maximizing TAM and revenue growth."

Despite the inherent importance of data, many marketing teams struggle to use it. In fact, Gartner reports that only 53% of marketing decisions are influenced by analytics, with data management challenges often keeping data from being utilized more fully.

Butler sees much of the challenge stemming from marketers' inability to assess large swaths of unstructured data, as well as the lack of access to broader industry-based data points that could prove crucial in their decision-making.

"With Revmatics, we've found that AI agents can be an extremely powerful asset in turning unstructured data, like social media video, into meaningful information for your brand," he explains. "Our proprietary data allows us to build a big-picture outlook thanks to our data pipeline that incorporates over $50 billion in transaction data, 100 million minutes of social media video from content creators, and 3,500 Shopify brands. Combining this with a brand's proprietary data creates the foundation for truly understanding your place in the market and where opportunities exist."

To achieve this, the Revmatics platform allows brands to quickly sync their own data with Revmatics' proprietary data. This enables the AI to assess where the brand stands in regards to its messaging, its overall place in the market, and other critical areas.

Turning Data into Actionable Marketing

Revmatics' self-improving AI OS, built for marketers, called ADAS (Automated Design of Agentic Systems), which autonomously evolves based on real-time campaign data. The foundation of AI-powered data directly feeds into Revmatics' other AI capabilities, which in turn are specifically designed to help brands improve TAM, conversions, and revenue.

As Butler explains, "Thanks to our data analytics capabilities, Revmatics can then help marketers by creating and generating buyer personas based on distinct communities. The AI also presents analyses of these communities, breaking down their interests, needs, and concerns, as well as their potential affiliation or affinity for your brand. This is a powerful tool for identifying key groups that could expand your potential target audience, especially since we're able to offer insights into what messaging or marketing would be the most likely to appeal to them."

Notably, these data insights are designed to go deeper than basic demographic information like age or location. Community and interest-based insights drawn from unstructured data are critical in understanding what motivates individual purchasing decisions. For many brands, the opportunity to expand their TAM by identifying new communities that could be interested in their products or services is an invaluable first step for accelerating growth.

Revmatics goes even further by providing tools that allow marketers to create a personalized journey for each buying persona. "Our platform allows you to create landing pages tailored to specific communities or buyer personas with just the click of a button," Butler says.

"This includes specific headlines, calls to action, testimonials, and other attributes that are crafted around your brand, but in a way that will drive more conversions and revenue from that specific audience. This also applies with creating creator briefs for creator partners. Our system lets you instantly create guidelines for deliverables to keep messaging on track so that it doesn't just get impressions with your target communities, but also drives conversions and revenue."

Perhaps most beneficial, Revmatics' AI system is equipped for ongoing analysis and improvement. The AI is designed to continually analyze aspects such as landing page performance, return on ad spend for different media platforms, and more, making targeted suggestions to optimize campaigns and targeting whenever it detects a decline in performance.

Paving the Way for More Efficient Growth

Thanks to the AI capabilities of the Revmatics platform, marketers can become better able to utilize both their own proprietary data and scaled market-wide data. By then turning these data-informed insights into assets like personalized landing pages and content creator briefs, marketers have a clear path forward to growing their total addressable market and turning that larger audience into a meaningful source of conversions and revenue.

With AI-powered insights driving both the creation of campaign materials and providing actionable suggestions for the life of a campaign, marketers can make informed decisions with greater efficiency, further increasing their company's profitability.