When property entrepreneur Samuel Leeds went viral earlier this year for turning down a lucrative accommodation deal at one of his boutique hotels, the reaction went far beyond the British press.
Elon Musk, the richest man in the world, reposted Leeds's video and described him as "a good man" (see post here). The Daily Mail went further, reporting that Musk was "a fan" of Leeds. For Leeds, it was a moment that showed his message resonated well outside his own audience.
The story also brought him onto GB News, where he was interviewed in primetime by Nigel Farage. Farage did not raise the asylum seeker issue at all. Instead, he asked Leeds about taxation, including the potential National Insurance charge on landlords announced by Rachel Reeves and later referenced in the new budget. GB News producers described themselves as fans of Leeds and treated him as a credible voice on policy and business, not just a one-off viral guest. Later that same evening, Leeds appeared on TalkTV with Alex Phillips, meaning he featured on both major challenger networks in back-to-back primetime slots. You can watch the full GB News debate with Nigel Farage here.
Andrew Tate, one of the most widely recognised and controversial entrepreneurs in the world, also spoke publicly in support of Leeds. Responding directly to Musk's post, Tate praised Leeds as "a real G," encouraged him to "keep up the good fight," and said he was proud of him (see post here). For Leeds, these words highlighted the level of attention his work is drawing from some of the most high-profile figures online.
Support has also come from closer to home. Paul Bristow, Member of Parliament for Peterborough, praised Leeds publicly on social media, saying he respected his decision to keep Willingham House open for paying guests rather than converting it into migrant accommodation. Bristow also pointed to the importance of the hotel for the local economy and has since expressed interest in visiting in person.
Leeds is keen to stress that he is first and foremost a businessman. He owns multiple hotels and a nationwide property portfolio. His decision to turn down an offer at Willingham House, worth around £35,000 per month over nearly seven years, was only one example of how he applies his principles to his business.
He accepts that not everyone appreciates his outspoken style. "The people who criticise me online are usually not my customers. They are not wealthy investors, they are not in property, and they have never been to my trainings," he says. "My students, who are actually building businesses, are the ones who know the real value."
What is harder to ignore is the calibre of the people engaging with him. Musk's endorsement in particular cements Leeds as more than just a UK property coach. "You cannot buy that kind of validation," one observer commented. "It shows that influential voices are paying attention."
As Leeds continues to grow his portfolio, he is now investing internationally, with projects underway in Africa and the Middle East. Between high-profile entrepreneurs and supportive MPs, his influence is increasingly being recognised in circles far beyond property.
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