From Asia to Eastern Europe, BruntWork Boosts Workforce Utilization to 88%

Remote staffing company achieves industry-leading efficiency metrics across a 45-country talent network.

BruntWork
BruntWork

BruntWork, a global remote staffing solutions provider, has achieved an 88% workforce utilization rate across its nearly 1,000-employee network spanning 45 countries. The metric, which measures the percentage of available work hours actively deployed on client projects, significantly exceeds industry benchmarks for business process outsourcing firms, which typically range between 65–75%.

The company's utilization rate reflects successful coordination across multiple time zones and geographic regions, including Asia, Latin America, Eastern Europe, and Africa. With primary client bases in Australia, the United States, Canada, and the United Kingdom, BruntWork maintains 24/7 operational capability through its distributed workforce model.

"Achieving 88% utilization isn't about squeezing more hours from people," said Winston Ong, founder of BruntWork. "It's about intelligent matching between client needs and talent availability across different regions and skill sets."

Geographic Distribution Drives Efficiency

BruntWork's workforce spans from the Philippines and Colombia to various Eastern European nations, creating natural coverage across global business hours. This geographic diversity allows the company to maintain continuous service delivery while avoiding the burnout associated with extended individual work schedules. The company requires agents to work a minimum of 20 hours per week, with many operating on full-time schedules aligned with client time zones.

The utilization achievement coincides with the company's 39% annual employee growth rate and $418.7 million in revenue. During the pandemic, BruntWork recorded 700% revenue growth as businesses rapidly shifted to remote operations, creating unprecedented demand for virtual staffing solutions. The company's 384% monthly recurring revenue growth in 2022 further demonstrated sustained market demand.

The remote staffing sector, valued as a $59 billion opportunity by 2028, has seen increased competition as traditional employment models face disruption. BruntWork competes with platforms like Upwork, BELAY, and MyOutDesk, differentiating itself through security certifications, including ISO 27001:2022, HIPAA compliance, and SOC2 standards.

Technology Integration Supports High Utilization

BruntWork's proprietary AI platform, which offers automated response drafting and workflow automation for $0.20 per hour, contributes to the high utilization rates by reducing administrative overhead and improving task completion speed. The company also operates its RemoteDesk platform, featuring continuous facial authentication for security-sensitive projects.

The 14-day average deployment time for new hires enables rapid scaling when client demand increases. This quick onboarding, combined with flexible contracts that avoid long-term commitments, allows BruntWork to adjust workforce allocation efficiently. Services range from virtual marketing assistant roles to customer support teams and specialized industry functions.

"Our utilization numbers reflect years of refining how we match skills to opportunities," Ong noted. "Every percentage point of improvement represents better outcomes for both clients and our remote professionals."

Client Satisfaction Metrics Remain Strong

Despite the high utilization rates, BruntWork maintains a 98% client satisfaction rating and 4.9-star reviews across more than 2,000 evaluations on platforms including Trustpilot, Google Reviews, and Glassdoor. Employee satisfaction ratings mirror these results, with 4.8 out of 5 stars for work-life balance, culture, and management.

The company reports that clients achieve 60–80% cost savings compared to hiring locally, while accessing talent pools that may not be available in their domestic markets. These economic benefits, combined with enterprise-grade security protocols, have driven adoption among businesses seeking to reduce operational overhead while maintaining service quality.

Industry analysts note that sustained high utilization rates can indicate either efficient operations or potential workforce stress. BruntWork's employee retention data and satisfaction scores suggest the former, though the company faces ongoing challenges in balancing productivity with sustainable work practices across diverse cultural contexts and labor regulations in 45 countries.

"The 88% utilization rate validates our operational model, but it's the combination with our satisfaction scores that tells the complete story," said Ong. "We've built systems that work for clients and remote professionals simultaneously."

The company's performance has earned recognition, including the Global Recognition Award for Outsourcing Disruption 2025. As businesses continue adapting to hybrid and remote work models, BruntWork's utilization metrics offer a data point for evaluating operational efficiency in distributed workforce management.

With 15 years of operating experience, BruntWork continues expanding its service capabilities while navigating the complexities of international labor coordination, data security requirements, and evolving client expectations for remote team performance.

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