Mohana Sudha Karumuri, a seasoned Product Manager at CoinTracker and Tapclicks, is one of the few leaders in today's rapidly changing Marketing Technology (MarTech) and Financial Technology (FinTech) landscapes who can successfully combine AI innovation, design expertise, and product strategy. With almost a decade of experience spanning Product Management, UX Research, Product Design, and AI-driven systems, her journey reflects the power of creativity combined with data-driven execution. Her work continues to shape how product teams analyse data, accelerate decisions, and adopt next-generation AI technologies.
A Strong Foundation Built Through Global Education and Design Leadership
Mohana's academic path reflects her commitment to excellence. She holds a Master's in Design Management (4.0 GPA) from the world-renowned Savannah College of Art and Design (SCAD) in Georgia, USA. Before that, she completed her Bachelor of Design from the National Institute of Fashion Technology (NIFT) in Hyderabad, India.
Her education laid the foundation for her unique blend of skills, including creative thinking, user-centered design, business strategy, and technology alignment. This combination allowed her to build a career that pushes boundaries and empowers organizations to innovate with purpose.
Driving AI-Led Product Innovation at TapClicks
At TapClicks, a global leader in MarTech analytics and operations, Mohana plays a pivotal role in shaping the future of marketing intelligence. She leads multiple 0-to-1 products, spearheads AI strategy, and drives cross-functional collaboration between engineering, design, and data science teams.
Her work directly impacts over $10M in revenue, helping TapClicks build smart, AI-enhanced analytics solutions that accelerate decision-making for marketers. These initiatives include:
- AI-driven insight generation frameworks
- Predictive analytics systems
- Automated data storytelling
- Tools that improve go-to-market efficiency
- Decision-support systems for marketing teams
Her strategic leadership has positioned the company at the forefront of MarTech innovation, helping marketing teams move from raw data to meaningful narratives and actionable decisions.
Leadership Experience That Spans Startups, Big Tech, and Academia
Expanding Global Crypto Tax Infrastructure at CoinTracker
In parallel with her work at TapClicks, Mohana Sudha Karumuri plays a key role at CoinTracker, one of the leading crypto tax and portfolio tracking platforms globally. At CoinTracker, she is leading internationalization and localization initiatives aimed at transforming the product into a truly global crypto tax solution, enabling compliance across diverse regulatory environments and user geographies. Her work focuses on adapting tax logic, user experience, and reporting frameworks to support international markets at scale.
In addition, Mohana is spearheading B2B product initiatives designed to enable crypto tax workflows for CPAs, accounting firms, and tax professionals. These efforts bridge the gap between complex crypto data and professional tax preparation, empowering financial experts with accurate, compliant, and scalable tooling. Through this work, she is helping position CoinTracker as a critical infrastructure layer in the global crypto taxation ecosystem—serving both individual investors and institutional tax professionals.
Selected to Lead UX Research Initiatives at Google
Among her most notable achievements is being chosen from over 400 global applicants to lead User Experience Research for GPay in collaboration with Google and SCAD. Her work contributed to next-generation insights that shaped user engagement and payment experiences for millions of users.
Head of Product & Strategy – Scaleswift
Before joining TapClicks, Mohana served as Head of Product and Strategy at Scaleswift, a fast-growing Indian e-commerce startup. She streamlined product workflows and strengthened marketing strategies, contributing to ₹87M+ (INR) in annual recurring revenue (ARR).
Her work included:
- Designing efficient products and growth systems
- Aligning product features with user behavior and market demands
- Improving operational scalability
- Crafting high-impact marketing strategies
Advisory Leadership in AI and Product Innovation
Mohana also contributes to academia and the broader product community, having been shortlisted to serve as a member of the Advisory Board for the Strategic AI Program at Our Lady of the Lake University in San Antonio, Texas. Through this selection, she was recognized for her expertise in AI-driven product innovation and strategic thinking, contributing insights on curriculum direction and the development of future innovation leaders working at the intersection of AI, product strategy, and emerging technologies.
In addition to her advisory role, Mohana actively mentors students and serves as a guest judge for the User Interaction and Experience course at Troy University. Through this engagement, she evaluates student projects, provides expert feedback on user-centered design and product thinking, and supports the development of the next generation of UX and product professionals.
Professional Expertise That Sets Her Apart
Her multidisciplinary background gives her a competitive advantage in the MarTech, FinTech, and AI ecosystems. Her areas of expertise include:
- Zero-to-One Product Management
- UX Research & Product Design
- AI Strategy & Intelligent Systems
- Data Analytics & Automations
- Go-to-Market (GTM) Execution
- Product-Led Growth (PLG) Methodologies
This rare mix of creativity, strategy, and technical execution empowers her to solve complex problems with clarity and simplicity.
What Makes Mohana Sudha Karumuri a Standout Innovator
Mohana's career reflects a consistent commitment to building products that combine business value with human-centered design. What truly differentiates her is her ability to move effortlessly between:
- Startup environments, where rapid execution and experimentation are essential
- Big tech ecosystems, where scale, research depth, and precision matter
- High-growth Series-stage companies, where strategy must evolve quickly alongside user needs
She has built and scaled multiple zero-to-one products, led teams to product-market fit, and contributed to millions in revenue generation across different industries.
Her approach blends:
- Creative vision
- Analytical problem-solving
- Operational discipline
- Design-thinking principles
This empowers her to turn early-stage concepts into market-leading products that drive measurable business outcomes.
Community Contributions and Advocacy
Beyond her professional roles, Mohana invests deeply in community-building and mentorship. Her contributions include:
- Mentoring aspiring UX and Product professionals
- Guiding students on portfolio building and interview preparation
- Serving as a guest judge at Troy University
- Advocating for women in technology and product leadership
- Writing thought leadership for Product Led Alliance
- Publishing insights on Substack and LinkedIn
Her influence extends beyond organizations—she helps shape the next generation of product and design leaders.
Future Goals: Building AI-Driven Product Systems of Tomorrow
Looking ahead, Mohana aims to deepen her work at the intersection of AI and product design. Her vision is to build AI-driven product systems that help startups and marketing teams:
- Make faster, better decisions
- Generate insights automatically
- Improve creative workflows
- Validate ideas at speed
- Launch innovative solutions with confidence
Her long-term mission is to bridge AI and human creativity, empowering teams worldwide to build and scale meaningful products.
Connect with Mohana Sudha Karumuri
To learn more about her work and initiatives, visit her professional profile: Mohana Sudha Karumuri – LinkedIn
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