At CES 2026, MOZA Racing is reinforcing its position as a disruptive force in the simulation industry. By blending high-end automotive engineering with an aggressive pricing strategy, the company aims to move sim racing from a niche hobby into a mainstream home entertainment staple. Their presence at the event highlights a commitment to bridging the gap between professional-grade hardware and the "evergreen consumer" who seeks quality without the prohibitive costs usually associated with high-end rigs.
The 2026 Lineup: Licensing and Engineering Precision
The star of MOZA's showcase this year is the MOZA Porsche Mission R Wheel. This officially licensed product is a testament to the brand's commitment to realism, developed using official Porsche CAD data to create what the company describes as an "almost 1-to-1 copy" of the actual steering wheel. This level of fidelity ensures that every button, dial, and ergonomic curve matches the real-world race car, providing an immersive experience that was previously only available to professional drivers.
- Tactile Authenticity: The Mission R wheel is designed to make users feel as though they have the actual race car in their home, rather than just a peripheral.
- Next-Gen Evolution: MOZA is also debuting the CS Pro and KS Pro wheels. These serve as "Version 2" updates to their popular previous models, incorporating user feedback, improved materials, and more robust construction to withstand the rigors of intense competition.
- Flat-Wire Technology: The brand new 21 and 25 Ultra wheelbases feature advanced flat-wire servomotor technology. This innovation pushes the boundaries of torque density and feedback clarity, allowing for more precise information to be sent through the steering column to the driver.
- Active Braking: The mBooster Active Pedal remains a core technological highlight. It is positioned as one of the most accessible and technologically advanced active pedal systems currently available in the sim racing space, offering customizable pedal feel that can mimic anything from a street car to a Formula 1 machine.
The "Accessibility First" Philosophy
While many competitors in the sim racing space target the ultra-premium market with price points that can reach into the tens of thousands, MOZA is doubling down on a different path. The company views accessibility not just as a marketing term, but as a core pillar of their development cycle.
"What separates us from other sim racing companies is number one: our price points are always the most competitive," a MOZA representative stated at the booth. "We purposefully price ourselves to be accessible. We want everyone to be able to sim race and enjoy it from the comfort of their home."
This strategy involves "pushing the envelope" of what is technologically possible—such as high-torque direct drive bases and active pedals—while ensuring the final hardware remains within reach of a broader audience than ever before.
Beyond Four Wheels: The Road to 2027
As MOZA looks toward CES 2027, the company is expanding its reach far beyond traditional car simulations. Having already established its presence in the aviation space with MOZA Flight, the company is now turning its attention to the visceral world of two-wheeled racing.
- Motorcycle Simulation: MOZA is officially tapping into motorcycle simulation, allowing a completely different avenue of enthusiasts to enjoy the unique physics of bike racing. This move broadens their ecosystem and challenges the technical requirements of feedback for lean-angle and balance simulations.
- High-Profile Partnerships: The company has announced major upcoming collaborations to fuel their growth through 2027, including a Mercedes-Benz GT program and a MotoGP partnership. These licenses signal MOZA's intent to be the official hardware provider for the world's premier racing series.
MOZA Racing has successfully transitioned from a newcomer to a market leader by proving that "professional grade" doesn't have to mean "exclusive." As they integrate motorcycle simulation and elite automotive licenses into their ecosystem for 2027, they are setting a new standard for the entire simulation industry—one where high-fidelity immersion is available to anyone with a passion for speed.
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