iQOO has officially rolled out its latest flagship smartphone, the iQOO 15, featuring a groundbreaking Samsung 2K M14 LEAD OLED display. After over two years of collaboration with Samsung, this new panel combines advanced M14 light-emitting materials with next-gen 2K LEAD technology, promising major leaps in brightness, eye comfort, efficiency, and durability. The device is already hitting markets in regions like India, Indonesia, Thailand, Malaysia, Russia, and Taiwan, offering users a top-tier visual upgrade that's set to redefine mobile viewing experiences.
Breakthrough Brightness and Clarity for Everyday Use
At the core of the iQOO 15's appeal is its display tech, which tackles common OLED pain points head-on. The M14 material boosts emissive efficiency by 40% compared to previous generations, pushing local peak brightness to an impressive 6000 nits, global peak to 2600 nits, and manual full-screen brightness to 1000 nits. This means crystal-clear visibility even in harsh sunlight or tricky outdoor lighting.
To keep things smooth across environments, iQOO integrated a unique Triple Ambient Light Sensor that auto-adjusts brightness for seamless transitions. The display also hits a 98.1% first-frame brightness ratio and cuts motion blur by 60%, making fast-scrolling content sharper than ever. Add in an 18% wider color gamut, and you've got vibrant, true-to-life visuals. As iQOO's first Dolby Vision-certified phone, it excels in delivering immersive gaming with detailed textures and dynamic graphics.
Eye-Friendly Innovations for Healthier Screen Time
iQOO isn't just chasing specs—the 15 prioritizes user well-being with certifications like TÜV Rheinland Full Care Display, Circular Polarization, and Flicker-Free. The standout 2K LEAD OLED tech ditches traditional polarizers in favor of a Nano-Photolithography Filter Film, creating a more natural light path that's easier on the eyes.
This setup reduces eye redness by 50%, boosts tear meniscus height by 85%, and lowers ocular micro-fluctuation by 51% versus older models like the iQOO 12. For night owls, it drops to a minimum 1-nit brightness to avoid sleep disruption. The upgraded Comfortable Eye Protection 2.0 covers all scenarios, from work to play, with specialized modes like Esports and Soothing that apply custom brightness curves to fight fatigue during long sessions.
Efficiency and Longevity That Lasts
The iQOO 15's display truly shines when it comes to real-world efficiency. By leveraging Samsung's award-winning LEAD technology—which earned the 2025 Displays Industry Award from the Society for Information Display—along with iQOO's custom high-precision lithography equipment, the Samsung 2K M14 LEAD OLED on iQOO 15 slashes power consumption by 44% and extends panel life by 50% over the iQOO 13, while pairing a 7000 mAh battery for all-day stamina.
The result? Cooler operation during intense gaming and fewer worries about battery drain. iQOO 15 is built for users who demand reliable performance without compromises.
With its global rollout underway, the iQOO 15 positions itself as a must-watch contender in the flagship arena, blending Samsung's display prowess with practical innovations that could influence future smartphones.
ⓒ 2026 TECHTIMES.com All rights reserved. Do not reproduce without permission.
