Las Vegas, January 2026 — While the spotlight chased the usual big names at CES 2026, the real buzz on the show floor came from an unexpected corner. HKC Group, a Chinese display brand long known in Asia for punching way above its price class, created some of the longest lines and most excited crowds of the entire event.
For years, HKC has quietly built a devoted fanbase by offering surprisingly solid monitors and TVs at prices that make people double-check the tag. Now, with the M10 Ultra, the company has made a bold leap straight into flagship territory—and the reaction was impossible to ignore.
At the heart of the excitement is what HKC calls the world's first consumer monitor with true RGB MiniLED backlight technology. Forget the usual blue-LED-plus-phosphor approach most MiniLED displays still use. Here, each zone lights up with independent red, green, and blue micro-emitters. The payoff is native tricolor light that delivers dramatically purer colors, better efficiency, and—most impressively—full 100% coverage of the ultra-demanding BT.2020 color space, something even many high-end displays can't truly claim.
Hands-on, the 31.5-inch 4K M10 Ultra felt like a best-of-both-worlds moment. It runs at a smooth 165 Hz in native 4K or jumps to 330 Hz in FHD mode when absolute speed matters most. HDR highlights explode with up to 1600 nits peak brightness (DisplayHDR 1400 certified), blacks stay deep thanks to a massive contrast ratio, and colors look rich and accurate out of the box with factory-calibrated ΔE < 1 performance across BT.2020, DCI-P3, Adobe RGB, and sRGB.
Attendees walking away from the side-by-side demos kept using the same words:
"OLED-like blacks and color pop... without the burn-in worry." That combination—extreme brightness and contrast plus no risk of permanent image retention—had video editors, motion designers, HDR movie buffs, and serious gamers visibly impressed.
HKC representatives on the floor were clear: they see RGB MiniLED as the future path that avoids the classic compromises of traditional LCD backlights and modern OLED panels alike. After rapid growth from entry-level products into more serious gaming and creator territory over the past five years, this feels like the moment the company is officially announcing itself as a premium contender.
Mass production is slated for June 2026, and early indications suggest it will arrive at a very competitive price point for what it delivers. Judging by the packed demo area, nonstop photos, and animated conversations in every language, HKC might have just dropped the sleeper hit of CES 2026.
If the final units match what people experienced in Las Vegas, established brands may soon need to rethink how they approach next-generation color, brightness, and reliability.
Watch closely—HKC Group appears ready to evolve from "surprisingly good value" to "must-have premium" faster than almost anyone predicted.
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