The beverage alcohol industry is evolving, driven by rising customer expectations, expanding digital channels, and increasing operational complexity. RNDC believes progress happens when digital innovation is designed to simplify complexity, empower people, and strengthen the partnerships that fuel growth across the three‑tier beverage alcohol system.
This philosophy earned RNDC the Best Technology Innovation recognition from Beverage Wholesaler in 2025 and the 2025 Globee Award Gold Winner for Artificial Intelligence. Both awards honor the measurable impact of eRNDC, our award‑winning B2B eCommerce platform, and REDI (Republic Digital), our digital accelerator built to help brands win in an increasingly digital marketplace.
eRNDC was created to be the first fully customizable and collaborative B2B eCommerce platform in the industry by connecting customers, sales teams, and suppliers through one seamless, insight‑driven experience. Built with advanced eCommerce and AI capabilities, eRNDC gives users the freedom to shop, order, and connect anytime, anywhere, while remaining fully compliant with the three‑tier system.
Smart Technologies Transforming Customer Predictions
As eRNDC adoption has grown, so has RNDC's understanding of how customers shop and what drives demand. AI‑powered features such as intelligent search, personalized product recommendations, local market programming, customer‑ and chain‑specific targeting, and enhanced deal and pricing promotions help turn data into action.
By translating behavior into insight, RNDC helps suppliers and customers stay ahead of trends instead of reacting to them.
Enhancing eCommerce
RNDC's digital investments are not replacing relationships; they're strengthening them. With eRNDC, customers and sales teams have 24/7 access to product catalogs, order dashboards, invoices, and online payments. That visibility streamlines operations and frees teams to focus on strategic selling, in‑market execution, and partnership‑building.
As Emily Xu, RNDC's Chief Digital and Information Officer, explains: "To scale innovation in a large, legacy industry, you must be relentlessly customer‑focused and bring the organization along for the journey. We shifted our success metrics from top‑line sales to adoption and usage. That's what allowed us to make eRNDC intuitive, trusted, and embedded in day‑to‑day work."
That people‑first approach, paired with local eCommerce specialists, helped RNDC double eRNDC revenue in its first year of accelerated growth and continue building momentum.
RNDC Digital Ecosystem
In 2024, RNDC expanded its digital ecosystem with the launch of REDI (Republic Digital)—a cutting‑edge digital accelerator designed to help supplier partners grow through fast‑expanding consumer digital channels.
REDI simplifies digital engagement by offering end‑to‑end, compliant solutions that take the guesswork out of digital marketing. From media buying and marketplace optimization across platforms like Instacart, Uber Eats, and DoorDash, to actionable insights that guide strategy, REDI helps brands meet consumers where they are—at scale. The impact is already clear. In a 2024 program, one major wine brand achieved a 400% increase in gross merchandise value (GMV) by leveraging REDI's tools, data, and expertise.
RNDC's eRNDC and REDI are redefining what's possible in beverage alcohol—bridging digital and physical, insight and execution, technology and people. They reflect RNDC's belief that the best innovation doesn't just drive efficiency; it unlocks potential, fuels growth, and gives everyone something to celebrate. That's better service through smarter technology; built with purpose and delivered with impact.
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