For most people trying to buy a business, the process starts the same way. They find a listing platform, sort by price, start submitting inquiries, and wait. Weeks pass. Deals are already under a letter of intent. Brokers don't call back. They start over.
Industry data explains why. According to research compiled by Diomo, 70% to 80% of businesses listed for sale never sell. 50% of deals that do reach agreement fall apart in due diligence. The public listing model isn't just slow. For most buyers, it doesn't work at all.
A growing number of serious buyers are bypassing public platforms entirely. Munera Capital, an M&A advisory firm founded by Michael Hummel and Michael Ehde, has built its model around exactly that approach, and the results are showing up in the numbers.
How Munera Sources Deals
Rather than waiting for businesses to hit public listings, Munera contacts business owners directly, before they've listed, before they've called a broker, and often before they've made a firm decision to sell. The firm runs over 1,000 of these conversations per month across all 50 states, primarily covering deals from $500,000 to $30 million. Interested owners are qualified through a structured process before any buyer ever sees them.
Buyers work with the founding team from day one to define exactly what they're looking for, target industry, geography, deal size, owner involvement, and lifestyle parameters. Matched deals are surfaced through a private portal. From there, buyers bring shortlisted opportunities to twice-weekly live sessions with the founding team for deal review, structuring, and negotiation guidance. The firm handles LOI support, SBA lender introductions, seller financing strategy, and connects buyers with vetted M&A attorneys and CPAs at rates most individuals couldn't access independently.
In Q1 2026, over $100 million in deal value went under contract through the firm's pipeline, with Q2 already pacing significantly higher.
Why the Seller Side of This Equation Matters
Access to deals is only part of what separates buyers who close from buyers who don't. In direct seller conversations, the dynamic is fundamentally different from a public listing. The owner hasn't decided to sell yet. In many cases, they've spent 20 or 30 years building something and have no succession plan in place. They're not choosing the fastest offer or the highest number. They're choosing the person they believe will take care of what they built.
Munera works with buyers on exactly this. How to approach an owner. How to demonstrate operational capability. How to show up as a credible successor, not just another name in an inbox. Research from Axial Network shows experienced M&A advisors increase deal success rates by 65%. A significant part of that lift comes not from finding deals, but from helping buyers show up the right way once they're in front of one.
"The best deals don't go to the highest bidder. They go to the buyer who is the right fit for what the owner built. Our job is to find that person."
Buyers ready to stop searching and start closing can apply to work with the Munera team here.
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