The latest numbers are out showing that Apple's iOS and Microsoft's Windows Phone both gained U.S. smartphone market share, while Android and BlackBerry lost ground.

comScore released its January 2014 U.S. smartphone subscriber market share report and there were some interesting gains and losses accompanying the quarterly report. When it comes to what customers are buying, smartphones from Apple was the clear winner and took 41.6 percent and as you've probably guessed, Samsung came in second with 26.7 percent.

LG saw strong sales of its LG G2 smartphone and other handsets to replace Motorola for the third spot. The Moto X and Moto G helped Motorola score fourth place, while HTC's lack of new smartphone releases placed the company in a disappointing fifth place.

When it comes to smartphone platform share, Android and iOS reigned supreme with 51.7 percent and 41.6 percent. Apple actually increased iOS market share when compared to comScore's October 2013 report. Apple was able to increase iOS' market share on extremely strong sales of both its flagship iPhone 5s and less expensive and more colorful iPhone 5c.

Even though Microsoft is very far behind Google and Apple, the company still has reason to celebrate. Microsoft's Windows Phone has passed one-time smartphone king BlackBerry for the third spot. Microsoft came in with 3.2 percent, while BlackBerry fell just short with 3.1 percent.

Sales of BlackBerry smartphones took a huge hit after the company announced that it was exiting the consumer smartphone market last year and was looking to be acquired by another company. BlackBerry has since had a change of heart and fired its CEO, Thorsten Heins, and replaced him with John Chen to try and turn the smartphone maker around. Chen came to the conclusion that BlackBerry should focus on releasing smartphones with what made the company a major player in the smartphone world - physical QWERTY keyboards.

comScore's numbers will likely change in its next report as both Samsung and HTC will both release their latest flagship smartphones. Samsung's Galaxy S5 is scheduled to hit Verizon, AT&T, Sprint and T-Mobile in a near simultaneous launch in April. HTC 's All New HTC One is expected to be announced at an event the company is holding on March 25, with the smartphone expected to go on sale shortly there after.

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