Samsung has begun shipping its SUHD 4K TVs, unveiling official pricing for the TVs, which range in price from $3,000 to $10,000.
Samsung has been heavily marketing the new TVs, saying that they offer the best brightness on the market and even changing the software to be the company's own Tizen operating system.
The cheapest TV in the lineup is 55 inches and is a flat screen, coming in at $2,999. The most expensive offers Samsung's curved display and is a total of $10,000. The company is also reportedly preparing to release an 88-inch TV for a whopping $23,000, however that TV has yet to be officially announced.
It's important to note that Samsung is not aiming to compete with other TV makers in size and by offering a curved display. Instead, Samsung feels that it can charge more for its picture quality improvements, as well as features such as the "Auto Depth Enhancer," which reportedly "analyzes images across the display and automatically adjusts contrast for a greater sense of depth."
Also important to note is the fact that these prices are UPP, or Universal Pricing Plan, meaning that they are set by Samsung and that vendors have room to be able to offer discounts to buyers. The prices are also likely to fall throughout the year, however just how much they will fall is unknown.
Samsung is also, however, offering its "regular" UHD TVs, which range in price from $949 to $5,999. The cheapest, which is $949, is 40 inches, with larger and better TVs going up from there. The company has not given official release dates for these TVs, simply saying that they will be released "this spring."
Samsung is also offering curved soundbars to accompany its curved TVs, with the soundbars essentially be paired with TVs based on screen size. The biggest soundbar isn't cheap either, setting the buyer back $1,299, with the others ranging from $499 to $799.
All of the curved soundbars feature Samsung's High Frequency Audio Restoration, which, according to Samsung, restores high fidelity audio, ensuring that the audio is true-to-life.
The fact that the TVs run Samsung's Tizen OS is also notable, offering a vastly different user interface. This will bring the user experience much more in line with Samsung's smartphone and wearable offerings. For example, it will take one simple press of a button to stream video from a smartphone, and users are able to continue using their smartphone as they stream content.