In the online dating world, let's face it, your face does the talking. However, the brain trust at the mobile online dating app Tinder believes people need to be able to put forward a bit more when looking for someone special in the digital world.
Thus, Tinder is launching its "Moments" app, an image-sharing feature it feels will provide a new way for people to get to know each other on a deeper level.
For those already in a relationship, or perhaps more comfortable with the more traditional courting methods, Tinder essentially works by providing users a bunch of images of potential matches and allowing them to swipe left or right depending on whether or not they are interested.
Based on the fact the app apparently is approaching 2 billion matches, who's to argue with their methodology?
While the 2 billion figure for matches made certainly would indicate users have figured Tinder out, CEO Sean Rad felt there had to be an even more effective way to get people together in the digital domain. The feeling was that despite the fact users easily could accumulate "matches," Rad felt there had to be a more effective way to allow these people to connect on a deeper level.
"It's about sharing these moments, and just because you match, doesn't mean you need to date that person; you could match with a friend who you want to share a moment with," explained Rad.
Thus "Moments" was born. The app picks up where Tinder had, up until now, been leaving off. Just like always, you can take a photo, or upload one you already have on your smartphone, for broadcasting to all of your matches. Those people can then view your Moments by swiping right to "like" or left for "nope," just as has always been the case. Once you see which of your matches "liked" your moment, you can begin getting closer to that match.
How, you ask? By then going to the Matches tab within the app (which is separate from the discover tab, where you meet people), and then tapping the camera icon to take current images that will be sent to just these special matches.
A quick switch to the My Moments tab in the app allows you to view, delete and, most importantly, see who liked all of your currently active and/or expired Moments. These Moments have a 24-hour lifespan for the selected matches to view, but the poster can access them whenever they want.
The bottom line here is that photos have always been worth "a thousand words" and Tinder is simply hoping to translate that into more lasting relationships.