Asus wasn't lying when it said it would have a whole lot to talk about at this year's IFA. In addition to a fancy new smartwatch and a far out router, the company added a whole slew of new models to the ZenFone line, including, wait for it, the Zoom, Selfie, Laser, Max, and Deluxe.

The Max model, naturally, is focused on longevity, with a wholly impressive 5,000-mAh battery powering its 5.5-inch HD display and 1.2 GHz quadcore Snapdragon processor.

The Selfie, meanwhile, is focused at users interested in shooting themselves in hi-resolution, matching the phone's rear-facing 13-megapixel camera with a front-facing version with the same size sensor.

The already announced Zoom takes imaging even further with 3x optical zoom and macro focusing, letting users shoot up close.

The Deluxe and Laser are subtle variations on the ZenFone 2, with a redesigned backplate and laser autofocus, respectively.