Samsung managed to surprise fans with yet another innovative and state-of-the-art technology. During CES 2017, the South Korean company was supposed to launch its much-awaited QLED TV.

However, Samsung surprised fans by revealing a concept art of another TV which it simply dubbed "The Frame."

What Is The Frame?

Samsung unveiled the image that shows a wall-mounted TV set, which blends in with the surrounding picture frames, because it is designed to do just that. The upcoming TV will just look like a picture frame and can even be used to display images when it is not in use to enhance the look of the room.

"The Frame was curated with an artful approach meant to elevate any room or viewing environment," notes the company's website.

It is fitted with an Art Mode and when turned on, it mimics the effect of a picture hanging on the wall instead of fading to a black screen as is the case when conventional TVs are switched off. There are reportedly more than 100 artful images divided in 10 categories, which include landscape, architecture, wildlife, drawing, action, and more.

Another important feature of The Frame is the customizable bezel, which can be changed by users according to their liking. The company also confirmed that although the product's primary attraction is its picture frame-like wall hanging feature, it will also be compatible with the Samsung Studio Stand.

Connectivity And Wall Mount

Since Samsung is marketing the product as a TV cum picture frame, it had to device new wiring technology so that The Frame's aesthetics are not diminished by hefty wirings, which are seen with normal TV sets.

This is why the company will ship the product with Invisible Connection technology, which is a near-transparent wire that will connect the TV to the power box. Samsung claims that this state-of-the-art wiring will "blend seamlessly into any living space without unsightly cables or wires."

The mount of The Frame would also need to be different than other wall mounts to present the TV as a picture frame. This mount has been named the No-Gap Wall-mount as it will ensure that there is no space between the wall and the TV.

Other Information

While the above-mentioned features have been talked of by the company itself, other specs of the TV remain a mystery for now.

Some rumors suggest that the company would launch 55-inch and 65-inch versions of The Frame, but this too has not been confirmed officially. Neither is it known whether the product will come with a 4K display at release.

However, Samsung has confirmed that it will launch this product in the spring 2017, so, it is likely that fans would not have to wait too long to find out the missing details.