A new Samsung Display TV ad features an intriguing smartphone and it might just be the upcoming Galaxy S8 flagship everyone's talking about.

Samsung had a tough year with its Galaxy Note 7 – a great, but explosive handset – so it's expected to make up for its lost finances and tarnished reputation with a top-notch Galaxy S8 flagship smartphone. The company is rumored to have a number of changes in mind for its next powerhouse, including a design change that would eliminate the physical home button to get some extra screen real estate.

Is This The Samsung Galaxy S8?

The leaked Samsung Display TV ad is in Korean so many people won't understand what the narrator is saying, but images don't need a translation and the ad features a sleek smartphone with no physical home button.

Putting the ad together with recent Galaxy S8 rumors, it only takes a small leap to assume that the smartphone featured in the TV ad is none other than the Galaxy S8.

The handset shown in the ad features impressively thin bezels around the display, which falls in line with recent Galaxy S8 leaks.

This could be just a Samsung reference design and not the real Galaxy S8 with its final design, but it still offers a clue about what we can expect from the next-generation flagship. If anything, it confirms that Samsung is indeed looking to ditch the physical home button and minimize the display bezels for a more streamlined look.

On the other hand, some recent rumors indicated that all Galaxy S8 models would come with curved displays, and the handset featured in this Samsung Display TV ad has a flat screen. This could either mean that Samsung would release a Galaxy S8 variant with a flat display after all, or it has some other Galaxy device with no physical home button in the works.

The power / lock button is located on the right side of the smartphone's body and the volume rocker is on the left, just as on the Galaxy S7 and Galaxy S7 edge, but that doesn't necessarily indicate that we're looking at the Galaxy S8 here.

Regardless of design, the Samsung Galaxy S8 is expected to rock top-notch specs such as a Snapdragon 835 processor, 6 GB of RAM, 256 GB of native storage, Bluetooth 5 and more.

The most likely scenario is that the smartphone featured in this ad is a reference design, but it could still be pretty close to the final design of the Galaxy S8. Either way, it's tough to know anything for sure until the Galaxy S8 makes its official debut.

Speaking of which, the Samsung Galaxy S8 is now rumored to break cover on April 21, so there's still a bit of a wait before we can get the official scoop. Until then, it's highly recommended to take all leaks, rumors and reports with a hefty grain of salt.

The video is no longer available, but before it was removed we managed to get a screenshot of the featured smartphone, as seen in the image above. Do you think it could be the Samsung Galaxy S8?

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