The next iPhone models are set to be unveiled in a Sept. 12 Apple event that will be held at the Steve Jobs Theater of the newly minted Apple Campus in Cupertino, California.

Just several days from the highly anticipated event, rumors are still trickling in about the 2017 iPhone models, and according to the latest reports the names that we are calling the upcoming iPhones are wrong.

iPhone 7s, iPhone 7s Plus, And iPhone 8

So far, the popular naming convention that has been used for Apple's upcoming iPhones are the iPhone 7s and iPhone 7s Plus for the upgrades to the iPhone 7 and iPhone 7 Plus of last year, and the iPhone 8 for the premium version of the iPhone.

The names are believable, as Apple has added an "S" to the names of iPhones to signify an upgrade ever since the iPhone 4. Naming the premium model the iPhone 8, meanwhile, shows that it is an even bigger upgrade to the current versions.

iPhone 8, iPhone 8 Plus, And iPhone Edition

According to a 9to5Mac report, rumors out of IFA 2017 claim that the three new iPhones will be named differently. The devices believed to be named the iPhone 7s and iPhone 7s Plus will instead be named the iPhone 8 and iPhone 8 Plus, while the device believed to be named the iPhone 8 will instead be named the iPhone Edition.

Apple skipping the "7s" name will mimic Samsung's move of skipping the Galaxy Note 6 name last year, moving straight to the Galaxy Note 7 after the Galaxy Note 5. With the Galaxy Note 8 now in the market, the iPhone 7s and iPhone 7s Plus might appear inferior to Samsung's flagship smartphone just by their names alone.

The iPhone Edition name, meanwhile, previously surfaced in March. The convention was first seen with the $1,249 Apple Watch Edition, and with the premium iPhone expected to have a price tag of over $1,000, calling it the iPhone Edition makes sense.

iPhone 8, iPhone 8 Plus, And iPhone X

Another report from the Dutch website iCulture also believes that the first two 2017 iPhone models will be named the iPhone 8 and iPhone 8 Plus. However, it differs with 9to5Mac's claim, as it thinks that the premium iPhone will be named the iPhone X.

The iPhone X name surfaced even earlier than the iPhone Edition name, and arguably makes even more sense for the premium iPhone. The "X" could stand as the roman numeral for ten, with this year commemorating the 10th anniversary of the first iPhone. An iPhone X name also sounds more premium than an iPhone 8.

New iPhone Models Incoming

Whatever the new iPhone models are named, the information will be known to the world in just over a week. We will be reporting all about the next iPhones, not just their names but everything else that you need to know about them, as soon as Apple unveils the devices at its Sept. 12 event.

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