Google's decision to remove the YouTube service from Amazon's Echo device came at a cost for the e-retailer, but it appears Amazon has already made steps in securing a spot in the video service realm.
On the very day Google pulled its app, Amazon filed a request with the U.S. Patent and Trademark Office for "AmazonTube" and "OpenTube." While the name is fairly similar to YouTube, the features and description for the service show just how close it is Google's video service.
AmazonTube And OpenTube Features
Beyond the names, both AmazonTube and OpenTube share more with YouTube than expected.
The service is said to offfer "non-downloadable pre-recorded audio, visual and audiovisual works via wireless networks on a variety of topics." The descriptor adds that the service will "enable users to share content, photos videos, text, data, images and other electronic works relating to entertainment, including, movies, television, audiovisual works, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, fashion, multimedia presentations, history, language, liberal arts, math, business, science, technology, hobbies, culture, sports, arts, psychology, and philosophy."
Furthermore, Amazon has taken another step by registering a plethora of domain names, which include the trademark request name such as: AmazonOpenTube.com, AlexaOpenTube.com and AmazonAlexaTube.com.
Early December Google announced it would be removing the YouTube app from Amazon's touchscreen Echo device and extended the ban to the company's Fire TV, which will take effect on Jan. 1, citing a "lack of reciprocity."
According to TV Answer Man, Google's decision to ban the service is in direct response to Amazon's refusal to sell Google-owned products that compete directly with Amazon Devices. Back in 2015 Amazon removed the Apple TV and Google Chromecast from its retail lineup because neither device offered easy access to Prime Video.
Can Amazon And Google Put Aside Their Differences?
Although the relationship looks strained between Amazon and Google, the online retailer attempted to make amends with the internet giant. Just days ago, Amazon revealed it would once again add products that rival its Echo devices back on the retail shelves, including the Chromecast and Apple TV.
According to the TV Answer Man, both Amazon and Google hope to resolve the despute before Jan. 1.