LG, one of the biggest names in the TV landscape, is set to announce a humongous OLED TV with the highest resolution of its kind thus far.
At the upcoming CES this January, the South Korean manufacturer will show off its new 88-inch OLED display that boasts an 8K resolution, which makes it both the biggest and the highest-resolution OLED TV to date.
LG Teases 88-Inch OLED TV
It's a huge step above the company's current largest TV offering, a 77-inch 4K display. As for specs, LG hasn't released any more details aside from the ones mentioned above. Information about pricing and release date are also unavailable as of yet, but consider that LG's 77-inch OLED TV costs $20,000 right now, as The Verge points out.
"The successful development of the world's first 8K OLED display is a milestone for the 8K era and underscores the exciting potential of OLED," said In-Byung Kang, LG Display's CTO and Executive VP. "OLED is clearly a next-generation technology leader and for this reason, LG Display is accelerating its research and development into OLED so that we can provide differentiated products to customers and markets."
LG's main rival in terms of TVs, Samsung, has shifted its focus from OLED to QLED TVs, a new display technology with a debatable picture quality. It makes LG Display the sole large-size display manufacturer in the world, and companies the likes of Samsung, Sony, and Panasonic all get their panels from LG Display.
LG Display Wants To Be The OLED Leader
LG Display has invested billions to stay at the top of the OLED TV game, ramping up production and making efforts to attempt at domination of the mobile market, which is currently dominated by Samsung with its AMOLED displays found on many devices, chiefly Galaxy smartphones and the iPhone X. Part of its plan is to build a new OLED panel manufacturing plant outside of its home country for the first time ever, which has been approved by South Korean authorities.
It's not certain how consumers would feel about an 88-inch 8K OLED display. It'll be gorgeous, that's a given, but if it's too costly, people might look elsewhere, like, say, on 4K OLED screens. Still, it'll probably be hard to convince them to switch to 8K TVs right now since 4K content is just starting to get more common. Even so, LG unveiling the TV during CES is key. It's a chance to mark the company as the leader in crisp, amazing, jaw-dropping OLED TVs.