The Samsung Galaxy S9 Might Be The Last ‘S’ Series Phone As Company Considers New Naming Scheme

Samsung Chief Jay Y Lee walks free as South Korea court suspends prison term
Samsung is allegedly thinking about a new naming scheme for its future phones. The company plans to retain the Galaxy branding but may ditch the numbering system.  ( Lluis Gene | AFP/Getty Images )

The just-announced Samsung Galaxy S9 might be the company's last entry in the "Galaxy S" series, according to a new report suggesting that Samsung is exploring new names for its future flagships.

That simply means that forthcoming Galaxy S10 may be called something else entirely. In a Q and A session with press at the Mobile World Congress in Barcelona, Spain, Samsung mobile business head DJ Koh was asked whether Samsung would retain the S line moving forward.

"Although Samsung will stick to Galaxy, we have been thinking about whether we need to maintain the S moniker or the numbering system," said Koh.

Samsung Its Changing The Name Of Its Phones

Such a move makes sense, as it seems slightly unrealistic — and dull — were Samsung to keep on using the S line and simply go through numericals each year. Keeping the Galaxy brand seems a wise move, however. People are already acquainted with that branding, and it seems absurd for the company to waste away that potential.

'We Don't Want To Be First Just For The Sake Of It'

Perhaps Samsung could mimic Apple's route and name a phone something along the lines of "Galaxy X." Quite possible, yes, but there's the small issue of that name being rumored as the company's much-anticipated foldable smartphone, pegged to be the next true innovation in smartphone design. Koh was asked about that phone during the same Q and A session, but his response hinted that something substantial is coming, something not necessarily driven by the desire to be "first."

"[B]efore, Samsung used to put more focus on becoming 'the world's first,'" instead of making meaningful products. That's not the case in present-day Samsung ethos, since its renewed "strategy is to roll out new products worth paying for."

Foldable Smartphone

Could it be that the next Galaxy S-line phone will be the foldable flagship currently in development? It's a possibility not so easily dismissed, since the company has been working on that for a while now. The next most likely model would be the Galaxy Note 9 sometime later this year, according to Samsung's typical release pattern. After that, it's anyone's guess what the company has in store.

Do you think it's wise for Samsung to ditch the "S" line of Galaxy phones? Do you have any names in mind? As always, if you have anything to share, feel free to sound them off in the comments section below!

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