Collecting user data is best for business, but getting started with a consent management platform will round up everything you need to manage this data easily and legally.
When looking for the best consent management platform, keep in mind that it must coordinate with user data policies-alongside rich features.
But if the concept of user data management and how exactly it works are still foreign to you, read on to know more about it.
Plus, learn more about our top 5 best consent management platforms to commence your website operations officially.
What Is a Consent Management Platform?
Consent management refers to a process that allows a website to meet General Data Protection Regulation (GDPR) or user data privacy and security policies by obtaining user consent.
Consent is needed to collect user data through cookies, email addresses, or third-party trackers upon visiting your website.
Doing all these by yourself seems too complex. That's when you need an electronic consent management platform to help you collect, store, and use data from anyone who lands on your website.
With the best consent management platform, you can immediately collect and process all information collected. You can see how users responded to your request and what preferences they have when it comes to the information they have given consent to share.
How Does a Consent Management Platform Work?
Consent management platforms will inform users or visitors what types of information will be collected and for what purpose the information will be used.
This is how a consent management platform works: your website visitors will simply see a pop-up form when the website first loads. This pop-up will ask specifically for their consent before their data gets collected. Afterwards, they will be redirected to your website.
As part of data privacy and security policies, the platform should not collect sensitive information before consent is given. In other words, the cookie manager blocks scripts from running and capturing users' data before the user agrees to share it.
But consent management software won't stop there. Once the website visitors provided consent, the platform will then record that specific consent and all the data and information declared in the form. The collected data will be stored online and will be further used as proof of compliance.
If you're looking for the best one in the market, here are some of the trusted consent management platforms in 2022:
#1 OneTrust
OneTrust Consent Management Platform is a privacy and governance consent management platform that provides a wide range of services such as cookie consent and legal bulletins. It enables compliant ad delivery for publishers under GDPR and ePrivacy requirements. It is also one of the best consent management platforms for business websites.
What makes OneTrust one of the best consent management platforms is that it audits cookies detected from your websites and other tracking technologies involved. With data collected from these features, the platform will begin automating cookie categorization.
But above all, OneTrust also ensures that your website will meet the best user experience standards where you can customize your cookie banner depending on your preferred themes. The consent management platform has a cookie auto-blocking feature in case your visitors won't push through.
From this, we can assert that OneTrust has a tight-knit relationship with cookie compliance and other dynamic cookie policies set in place. In fact, you can also remain transparent without much effort because the cookie banner will automatically include every information you will collect from end-users.
Features & Benefits
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Detects cookies and tracking technologies
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Classifies cookies automatically
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Offers customizable cookie banner to engage end-users
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Follows strict cookie compliance
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Is secured and transparent
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Is considered good for business operations
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Stores consent records from website visitors
#2 Osano Consent Manager
The Osano Consent Management platform offers legal advice with its paid plans and free versions. As one of the best consent management platforms to date, Osano does not just work in common cookie policies but also in legalities based on a global scale.
The Osano Consent Manager is one of the trusted data privacy software and best consent management platform for EU-based users and business websites.
Unlike other consent management platforms, Osana offers data subject and rights management as opposed to just plain user data management. At the same time, it does not only protect your website's visitors but also you with its risk monitoring feature that identifies and mitigates risks in your website.
Moving forward, Osana also has a feature to see if there are changes in the cookie policies applicable to you. This way, you can prepare for the changes and secure a report should the authorities ask for it.
Furthermore, the consent management platform boasts helpful alerts that will notify you if something is out of place, such as other privacy laws in motion or lawsuits you could face, plus other concerning cases that need immediate solutions.
Features & Benefits
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Offers data subject and rights management
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Monitors and mitigates risks
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Detects changes in the cookie policy
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Sends alerts for new privacy laws and lawsuits
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Provides an intelligent consent form
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Uses and supports 42 languages
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Is developer-friendly
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Has third-party blocking
#3 Cookiebot
While other consent management platforms offer more than cookie consent, Cookiebot does the opposite. It focuses on cookie consent.
Besides that, cookies and trackers are automatically detected and blocked by the system until user consent is obtained. But that's not the sole reason it belongs to the best content management platforms.
Cookiebot monitors and detects cookies and would later develop a cookie declaration comprising a database of collected cookies from your websites.
Currently, Cookiebot complies with GDPR, CCPA, and the ePrivacy Directive. This consent management platform is available in free and paid versions, and it supports a modern type user interface to fit younger generations' preferences.
Speaking of preferences, using this consent management platform, you can configure your cookie consent banner and widget and ensure that the form will speak the language of your visitors.
Generally, Cookiebot is best for business-related websites with a bulk consent form intended for multiple domains. If you have no experience connecting a consent management platform to your website, Cookiebot is one of the easiest of the bunch.
Features & Benefits
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Monitors and detects cookies automatically
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Creates a cookie declaration
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Supports and auto-detects any language
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Customizes cookie consent banner and widget
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Offers bulk consent for multiple domains
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Is fast and reliable with an encrypted security
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Is available as a mobile app
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Offers real-time geo-targeting
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Provides easier website integration
#4 CookieYes
CookiesYes is an all-in-one cookie consent management platform that offers a fully-customizable cookie banner to match your online branding. It is integrated into content management systems such as WordPress and covers GDPR requirements without managing personal information.
Additionally, CookieYes enables millions of businesses worldwide to meet data privacy laws with dynamic products and outstanding support. Thus, it lands a spot in one of the best content management platforms for websites.
Aside from that, CookieYes lets you control cookies on a granular basis and offers advanced website scanning for cookies. Like any other consent management platform, CookieYes also blocks scripts when website visitors won't agree.
If you want this platform to work with other applications, CookieYes has flexible integrations to walk you through. Equipped with geo-tagging, the platform will immediately know what cookie and privacy policies are up and running in your location.
Are you worried that your website visitors won't understand a thing about your consent form? No problem because this consent management platform supports multiple languages.
Features & Benefits
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Offers a fully-customizable cookie banner
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Provides a history of consent logs
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Provides advanced website scanning
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Offers automatic script blocking
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Has flexible integrations
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Generates established cookie and privacy policies
#5 CookieHub
CookieHub is a full-featured cookie consent management platform that lets you collect, store, and manage user data easily. CookieHub has a friendly and convenient interface for beginners in the field. Thus, it is one of the best consent management platforms available in the market.
In addition, CookieHub is deployed using customizable JavaScript code that one can implement on a site for free. It requires clear consent from users and lets them opt out or allow any cookie category at any time.
The consent management software also follows GDPR, LGPD, and other data privacy and security policies. Therefore, it is a top-notch solution to be legally compliant at all times and to make cookie management simple to work with.
How does it work? As you add the cookie scanner to your website, it will detect which cookies your website uses. Then, it will automatically categorize and generate cookie declarations for each cookie, explaining its purpose and usage. Then, your website visitors will be given the option to accept or decline each cookie.
Features & Benefits
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Automatic Cookie Scanning: CookieHub automatically detects cookies used in every website visitor's domain. Once done, the consent management platform will list down these cookies and their information as a cookie declaration.
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Cookie Declaration: A cookie declaration, also known as a cookie policy, shows all the cookies in use on a website along with their expiration dates, originating domains, as well as a detailed description of their purposes. Cookies detected on websites using CookieHub are categorized, and details on the most frequently detected cookies are also provided.
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Google Tag Manager Implementation: The consent management platform integrates with GTM or Google Tag Manager that would automatically send updates detected based on the actions taken within CookieHub.
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Pre-consent: As a default, CookieHub won't be loading services or tags until website visitors agree to the cookie categories assigned. In some cases, users do not collect personalized data using services or tags and are only interested in tracking anonymous data until they have configured cookie consent. By enabling pre-consent, the user can track anonymous data immediately.
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Geolocation: Automatically displays the cookie consent dialog for visitors from countries where the GDPR or other cookie laws are in effect.
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Consent Log: CookieHub logs and stores user consents and the necessary information for looking up consents in case you are required to demonstrate them to authorities.
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Multiple languages: CookieHub speaks your language and can be configured in numerous ways to either adapt to your client's language or to match the language on your website.
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Reports: Users are notified every day whether certain cookie categories are allowed or disallowed.
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Support and Updates: Automatic updates and premium support is provided by experts should you ask for it.
Out of its rich features, this is the best consent management platform that can easily be implemented through GTM for marketing purposes. Then, you won't have to worry about cookie laws in your place because you can set it up based on what you have.
Best of all, unlike other consent management platforms, CookieHub automatically scans cookies and makes a cookie declaration out of it in no time. It may also support your language, too.
Pros
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Offers seamless integration with GTM or google tag manager
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Offers pre-made themes and other customizable themes to suit your branding
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Is suitable for websites that must comply with cookie regulations globally, not just GDPR, CCPA, or LGPD
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Allows you to track user behavior and other data from end-users yet still comply with cookie and data processing laws
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Automatically removes cookies belonging to categories that haven't been consented to and when the user revokes the consent
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Generates a cookie declaration and collects a consent log for certain countries
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Allows users to manage paid and free unlimited domains within a single CookieHub account
Cons
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Geolocation, consent log, multiple language support, and report are only available in premium.
Collecting user data might get you worked up, but that won't be the only problem you will be thinking of soon. Fortunately, CookieHub is one of the best consent management platforms this year that will lend you a hand in user data management.
Think you're interested in trying this one? Sign up here for a 30-day free trial and get a 20% discount for six months using the code TechTimes.
Do I Need a Consent Management Platform?
Consent management is vital for creating a customized marketing solution for your services. Through a consent management platform, an organization can collect and process personal data. The data will be analyzed and used to create marketing campaigns.
No matter where you are in the world, you're required to comply with the cookie regulations implemented in your country. With a consent management platform, the process of collecting consent to cookies is more simplified, and it enables you to meet the technical requirements of the law.
To help you kick it off, choose from our top 5 best consent management platforms so you can experience making consent management processes easier, convenient, and more efficient.
