During CES 2023 keynote, Stellantis revealed the upcoming Ram 1500 Revolution as its first electric pickup truck. The company proves that it is one of the most exciting releases this year as it shut down pre-orders for reaching maximum capacity.
(Photo : Ethan Miller/Getty Images)
LAS VEGAS, NEVADA - JANUARY 05: Stellantis' Ram 1500 Revolution battery-electric concept pickup truck is introduced during a keynote address by Stellantis CEO Carlos Tavaras during CES 2023 at The Venetian Resort Las Vegas on January 05, 2023 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 08 and features about 3,200 exhibitors showing off their latest products and services to more than 100,000 attendees.
(Photo : Ethan Miller/Getty Images)
LAS VEGAS, NEVADA - JANUARY 05: Stellantis' Ram 1500 Revolution battery-electric concept pickup truck is introduced during a keynote address by Stellantis CEO Carlos Tavaras during CES 2023 at The Venetian Resort Las Vegas on January 05, 2023 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 08 and features about 3,200 exhibitors showing off their latest products and services to more than 100,000 attendees.
Reaching Maximum Capacity
Early adopters could reserve the 2024 1500 REV electric truck with a $100 deposit for the Ram REV Insider membership. But according to a report from Engadget, the membership reached its maximum capacity, making them shut down pre-orders.
Reservations were completely sold out early Friday due to high demand. Stellantis or Ram did not confirm the number of memberships purchased or if they will re-open preorders to the outlet but customers were encouraged to sign up to know when they will open up again.
Ram opened the registration through a Super Bowl advertisement last February 12th in a comedic approach. The electric truck was revealed to look more like a gas-powered vehicle than the futuristic design last CES.
Originally, Ram only gave interested customers until March 1st to sign up for the limited number of reservations. The company also noted that the $100 reservation is totally refundable if customers would change their minds.
Jalopnik reported that Ram 1500 REV comes two years after similar products from competitors hit the market, which is a fact that the company is not defensive about. The company noted, "While some wanted to be the first to deliver an electric truck. Ram believes in bringing you the right truck at the right time, by offering you a power of choice best suited to your needs."
CES 2023
Stellantis took advantage of CES 2023 to tease their upcoming vehicles. During the showcase, the company highlighted its latest prototype for an electric pickup truck. While the vehicle is still in its development phase with possible changes in the future, Ram 1500 Revolution EV became one of the most iconic in the lineup.
Also Read: RAM 1500 EV: Company Teases New Electric Pickup, Aims to 'Steal Thunder' from Ford
Last week, Stellantis took another route for its upcoming electric truck. It showed a significant difference in a new video. In front of the vehicle, there is a massive difference between this version and the previous one. This portrays more of the company's current designs, specifically the ICEs.
The 2024 RAM 1500 EV is part of the company's efforts in transforming its offerings into electrification as they transition to the next-generation mobility that the market is leaning toward. Stellantis is now changing its ways and approach to its offerings. This includes brands like Jeep and Dodge that has a massive lineup coming by 2025.
Related Article: Ram Will Reveal Electric Truck in January, Could Go by The Name Ram 1500 REV
