Apple iPhone 15 Pro Price Might Increase: Here’s Why

Teejay Boris, Tech Times 16 March 2023, 06:03 am

Apple iPhone 15 Pro and iPhone 15 Pro Max might increase their price once these higher-end flagship devices see the light of day later this year.

The next-generation iPhone Pro models are likely more expensive than its predecessors, as Apple reportedly plans to hike its pricing for the first time since the iPhone X.

(Photo : BRITTANY HOSEA-SMALL/AFP via Getty Images)
The new iPhone 14 Pro is displayed during a launch event for new products at Apple Park in Cupertino, California, on September 7, 2022. - Apple unveiled several new products including a new iPhone 14 and 14 Pro, three Apple watches, and new AirPod Pros during the event.

A tech analyst now predicts that the iPhone maker is planning to make some drastic changes in the pricing of its upcoming high-end flagship lineup. Its buyers might have to spend more to get their hands on it.

Apple iPhone 15 Pro Price Increase

According to Mac Rumors, analyst Jeff Pu claims that Apple is looking to increase the cost of its iPhone 15 Pro and iPhone 15 Pro Max.

The tech analyst from the Haitong International Securities in Hong Kong corroborates early rumors saying that the iPhone 15 models are likely to be a bit more expensive than its predecessors.

Mac Rumors notes in its report that the last time that Apple increased the pricing of its Pro variant iPhone was when it introduced the iPhone X last 2017.

Since then, the Pro option started at only $999. Given that, the iPhone 11 Pro, iPhone 12 Pro, iPhone 13 Pro, and iPhone 14 Pro got the same pricing.

Meanwhile, the iPhone Pro Max has sustained its $1,099 price tag in the US since the iPhone XS Max arrived.

If the tech analyst is to be believed, it looks like the iPhone 15 Pro models are set to break the pricing streak of Apple this year.

(Photo : Justin Sullivan/Getty Images)
Attendees examine a brand new iPhone 14 Pro during an Apple special event on September 07, 2022 in Cupertino, California. Apple CEO Tim Cook unveiled the new iPhone 14 as well as new versions of the Apple Watch, including the Apple Watch SE, a low-cost version of the popular timepiece that will start at $249.

9to5 Mac notes in its report that another well-known Apple analyst Ming-Chi Kuo predicted that the iPhone 14 Pro lineup is getting a price increase. However, when the new flagship series debuted last year, the renowned phone maker retained their pricing in the US, contrary to early reports.

Here's Why the iPhone 15 Pro is Likely More Expensive

But this time, Pu predicts that Apple is set to move forward with the price increase for its higher-end iPhone models.

The analyst points out that the hardware upgrades of the upcoming iPhone 15 Pro models are likely forcing the price hike.

Although Apple consistently brought a few upgrades in its previous offerings, the next-generation phone is likely getting several improvements. The higher-end iPhone set to debut this year is rumored to gain increased RAM, a new periscope lens, and extra Taptic Engines.