Kraft Heinz wants to make a flavorful splash in the food service industry with the introduction of HEINZ REMIX. This cutting-edge digital sauce dispenser allows customers to personalize their own sauces.
This sauce-making device, developed in a remarkable six-month timeframe, offers over 200 potential sauce combinations and is the latest addition to Kraft Heinz's "Away From Home" division, aligning with the company's long-term growth strategy.
NOVATO, CALIFORNIA - APRIL 12: A packet of Heinz ketchup is displayed with Chick-fil-A hash browns on April 12, 2021 in Novato, California. Packets of ketchup are in short supply as takeout dining has surged during the COVID-19 pandemic. The Kraft Heinz Company, who manufactures nearly 70 percent of ketchup used in America, plans to increase their ketchup production by 25 percent to keep up with demand.
Customization to a Whole New Level
HEINZ REMIX takes customization to a new level, catering to consumers' unique cravings and preferences. The standalone machine features a user-friendly touchscreen interface, enabling users to select from a range of "bases" such as HEINZ Ketchup, Ranch, 57 Sauce, and BBQ Sauce.
Customers can then further personalize their sauce by adding one or more "enhancers" like Jalapeño, Smoky Chipotle, Buffalo, and Mango, adjusting the intensity level to their liking in low, medium, or high.
Alan Kleinerman, Vice President of Disruption at Kraft Heinz, highlighted the company's commitment to innovation and consumer satisfaction. He described HEINZ REMIX as more than just a sauce dispenser, emphasizing its role as an insights engine and business model enabler.
This device will provide real-time data on consumer trends and flavor preferences, potentially inspiring new sauce combinations. By putting consumers in control of their sauces, HEINZ REMIX wants to revolutionize the dipping experience.
Coming to Restaurant Operators Soon!
HEINZ REMIX will make its debut at the 2023 National Restaurant Association Show in Chicago, with plans to pilot the technology with restaurant operators later in the year or in early 2024.
Peter Hall, President of US Away from Home at Kraft Heinz, expressed his enthusiasm for this development, noting how it leverages culinary insights and category knowledge to deliver enhanced value for customers and consumers.
"It's a great example of how we're leveraging culinary insights and category knowledge to drive greater value for our customers and consumers. Our ambition is to be the leader for taste, flavor and experience anywhere you're eating, and we're delivering on that goal with category leading innovations like HEINZ REMIX," Hall said in a statement.
Heinz ketchup has become a prominent condiment in American food culture due to its long-standing presence and popularity. These new machines aim to find the next big sauce combination and establish its influence in the food-serving industry.
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