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The Google and YouTube logos are seen at the entrance to the Google offices in Los Angeles, California, November 21, 2019. - YouTube Space LA is one of ten facilities worldwide where content creators can produce video content, learn new skills, and collaborate with the YouTube community.

YouTube has announced YouTube Create, its newest tool designed to make it easier for content producers to create videos. This brand-new app caters to shorter and longer films with a variety of user-friendly and cost-free options. Moreover, it solves several difficulties that artists experience, including editing procedures and accessibility to artistic resources.

Around 3,000 creators provided feedback throughout the creation of YouTube Create to make sure it adequately addressed their requirements, according to TechCrunch.

The new app offers a variety of editing tools that creators may pick from after adding their video footage. As students put together their videos, they may use this to preview, divide, and cut their clips. The software also provides tens of thousands of stickers, GIFs, and effects to foster creativity.

How Will YouTube Create Benefit Users?

The YouTube royalty-free music collection is also accessible via YouTube Create, giving producers the option to choose music that goes well with their videos. The fact that all of these songs are copyright-safe allows producers to earn money from their work without worrying. Similar to a function on TikTok, the program even syncs the rhythms of the selected music with the video clips.

Additionally, the program has features like background noise removal, automated caption creation, and an export option for the finished video to the creator's YouTube page.

The move by YouTube to provide a separate app for content production is in line with the wishes of many community producers. Although platforms like TikTok provide built-in effects, producers often use additional artistic tools to create their videos.

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For now, YouTube Create is available on a limited basis. The new app can be accessed by Android users in the US, Germany, France, the UK, Indonesia, India, Korea, and Singapore, per The Verge. YouTube plans to release an iOS version of the app next year.

Google Keeping Up in The AI Race

The launching of YouTube Create is part of YouTube's wider initiative to integrate generative AI technology onto its platform, which also includes tools like Dream Screen, which applies AI to the addition of video or picture backdrops to shorts. Additionally, YouTube is releasing production tools driven by AI to help with editing both short- and long-form videos.

Alphabet Inc., the parent company of YouTube, has been attempting to incorporate generative AI into its goods and services to keep up with advancements made by rivals like OpenAI and Microsoft.

Some doubters have raised worries that Google, a business long viewed as a pioneer in AI, may be falling behind upstarts like OpenAI Inc. and Microsoft Corp., a competitor. Microsoft has spent $13 billion on both OpenAI's ChatGPT and a new Bing chatbot since 2019, and both have amassed enormous popularity and broad acceptance, while the suitability of Google's product offerings for the general population has received criticism.

In response to the fierce AI race, Google recently unveiled Bard, a product that competes with ChatGPT and has been steadily updated since then, Bloomberg reported. The tech corporation added experimental generative AI to its services, including its search engine, part of Google's experimental "search-generative experience."

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